Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, impro
The final book in the thrilling epic fantasy Ley trilogy, set in a sprawling city of light and magic fueled by a ley line network.In a world torn apart by the shattering of the magical ley lines that
The Throne of Amenkor Trilogy omnibus brings together The Skewed Throne, The Cracked Throne, and The Vacant Throne for the first time.One young girl holds the fate of a city in her hands. If she fails
Sequel to Shattering the Ley, Joshua Palmatier's epic fantasy Ley series!The Nexus—the hub created by the Prime Wielders to harness the magical power of the ley lines for the city of Erenthrall, the B
Erenthrallsprawling city of light and magic, whose streets are packed with traders from a dozen lands and whose buildings and towers are grown and shaped in the space of a day.At the heart of the city
Erenthrall?sprawling city of light and magic, whose streets are packed with traders from a dozen lands and whose buildings and towers are grown and shaped in the space of a day. At the heart of th
The thrilling final novel in a remarkable fantasy trilogy Ruled by the Mistress of the Skewed Throne, the city of Amenkor has just survived a devastating invasion by the mysterious Chorl, paying a te
Ruled by the Mistress of the Skewed Throne, the city of Amenkor has weathered attacks by invaders and the plague of madness brought by the mysterious White Fire. On the brink of civil war and mass st
No other nonhuman source has served as the basis for more metaphors than animals. "Speaking of AnimalS" is a dictionary of animal metaphors that are current in American English. It is comprehensive, h
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays en
A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differ
If you have an ex-wife in your life that is ruining your current marriage and wreaking havoc with your family, read this book. It will give you the answers you need to live a life free of chaos, anger
Demand Management Best Practices outlines an effective demand management model process tied to an integrated business process that will give your organization a competitive edge. The book helps you ef
Operational excellence cannot be achieved by technology alone. An effective sales and operations planning (S&OP) process is essential to successfully implement any integrated management system, such a
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet e
Science fiction and fantasy readers have long shown an affinity for a good "bar story". Now some of today's most inventive scriveners have decided to tell their own tall tales-from an alewife's attem
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and man
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer ce
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring cus
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classi
