A comprehensive survey of the fast-growing field of Integrated Marketing Communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communicat
This book provides an unprecedented insight into the world of the contemporary professional football manager. Drawing on a strong ethnographic approach, it explores the role, challenges and skills of
Diseases of the Liver and Biliary System in Children is the market-leading reference book on paediatric liver disease. Authored by the world’s leading hepatologists and pediatricians and expertly edi
