This set offers the complete, classic Kendall's Advanced Theory of Statistics in a single value-for-money pack. The latest set includes the brand new second edition of the popular "Volume 2B: Bay
A brand-new page-turning Stone Barrington novel from the perennially entertaining New York Times-bestselling author. It seems like just another quiet night at Elaine's. Stone Barrington and his form
The first book in the thrilling time travel adventure trilogy from New York Times bestselling Spy School author Stuart Gibbs—now with a brand-new look!Before they were legends, they were friends. All
Twelve-year-old Theodore “Teddy” Roosevelt Fitzroy has murder on his hands and trouble on his tail. He believes that Henry, the hippopotamus at the brand-new FunJungle, has been murdered. The zoo’s to
12 year old Theodore "Teddy" Roosevelt Fitzroy has got a murder on his hands and trouble on his tail. Henry, the hippopatamus at the brand-new nationally known FunJungle, has gone belly up. Even thoug
The past, present, and future are all at stake in this final book in the thrilling time travel adventure trilogy from New York Times bestselling author Stuart Gibbs. Now with a brand-new look!Greg Ric
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a
New and Updated Material: * Each part opens with a brand new case study based on real security scenarios * Brand new chapter covers the latest 802.11 Wireless networking security attacks and counter
A brand-new Sherlock Holmes mystery from acclaimed Sherlockian author David Stuart Davies, featuring the sinister Dr CaligariSherlock Holmes has just uncovered the truth about the theft of a priceless
Celebrating the seventy-fifth anniversary of this iconic luxury fashion brand, this book presents a vibrant visual survey of Coach’s continual exploration and redefinition of American style, infused w
In this new book, the text, maps and plates of the bestselling RSPB Handbook of British Birds have been adapted to create a brand new book specific to Scotland and its rich birdlife. Over 250 species
A stunning collection of seven brand-new novellas featuring the redoubtable Sherlock Holmes and his chronicler Dr John Watson.A collection of seven brand-new novellas written by masters of the Sherloc
"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and suppor
For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy.Written by today's leading authority in brand management. Incorporating th
Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and suppor
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous tech
A seasonal collection of quilts inspired by life in the countryside. With twenty new projects that are suitable for a range of skill levels and include: 12 large quilts and 8 smaller items, which can be customised to suit your own d嶰or. Each of the four chapters features lifestyle photography showing the quilts in beautifully styled settings.A brand new collection of quilts and projects from one of the most recognisable and best-loved quilt designers in the UK. These inspiring designs, photographed in beautiful rural locations, reflect the changing seasons and beauty of the British countryside. For all skill levels from beginner to advanced, the book includes all the guidance and practical knowledge you need to begin quilting successfully. The 12 large quilts and 8 smaller projects and accessories can also be made in alternative colours and fabrics to fit your own style, making them enormously versatile. This is a book for any lover of country style.ContentsQuiltmaking and applique tec
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and suppor
Brand Revolution goes against the traditional approaches to brand management, and shows the need for a radical shift in the way we think about marketing. It puts into practice an original method devel
Stan Lee presents a brand new, magical, super-powered adventure! When twelve magical superpowers are unleashed on the world, a Chinese-America teenager named Steven will be thrown into the middle of a
This roar-some book is packed with dinosaur-themed activities. Puzzle with prehistoric pals, doodle brand-new dinos, and weave your way across triceratops trails!At the back of the book you will find
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently rel
Corporate icons, star athletes, entertainers—they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your
This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation o
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Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes
