Provides a guide to writing effective copy for the Internet, covering such topics as psychological motivators, constructing Web copy, email marketing, and promotional articles.
From depleted retirement accounts to underwater homes, it’s been gloomy news for years. But the picture will get much brighter for those who take advantage of the laws and reforms enacted in the wake
Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it
The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executive
People won’t put up with being “sold” anymore. If they sense they are being pushed, their guard goes up—and even if they do comply, lingering resentment undermines the relationship...maybe forever. Ye
Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur
The role of human resources is no longer limited to hiring, managing compensation, and ensuring compliance. Since the 1990s, a transformation has occurred. Companies are calling upon a new breed of HR
Before you can lead others, you must learn to lead yourself. Yet those tasked with leadership roles must discover what their people—and their companies—respond to as they go. The Leader’s Pocket Guide
Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stella
There is perhaps no leadership challenge more daunting than managing creativity—and more urgent than delivering breakthrough innovation. How do you harness some of the most passionate, intelligent peo
Sant, a sales and proposal consultant who has written many proposals for clients ranging from entrepreneurs to Global 500 companies, explains how to create a business proposal. After describing common
This practical guide to modern business management processes provides managers and other stakeholders with practical information and advice on creating efficient work force and productivity plans that
Your organization is run on ideas, but the task of leading a brainstorming session isn't as simple as asking for thoughts and writing them down. Miller gives you the tools, exercises, and guidance you
What's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. "The First-Time Manager" is the ans
Describes the severity and proliferation of investment fraud in the United States despite government regulations, and helps readers identify investment scams and understand why these fraud cases occur
With an increasing number employees working remotely, it is more difficult than ever to ensure that team members are working smoothly and productively together. A Manager’s Guide to Virtual Teams is a
The authors of this work advocate transformation beyond typical Lean measures focused on individual departments, and instead present a framework for helping each department of an enterprise work toget
It can be found in a smile, a handshake, or a friendly chat. Knowing how to influence others is a crucial element of success. We succeed in business and in life when we influence how others think, fee
Coaching is more than simply learning a process and set of skills. Exceptional coaches draw on their professional experience, knowledge of organizationally relevant topics, strong helping skills, coac
From the Publisher With changes in the economy, the job market, technology, and the law, human resources professionals and department managers alike are facing new challenges. Luckily, the second edi
How many managers have time to plow through big books of leadership development? None! And they’ll never need to with this slender book of 50 simple yet powerful ideas. The Little Book of Leadership D
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising & Licensing" covers al
Hampton (business, St. Peter's College) offers a reference for financial managers and business leaders to risk evaluation in the areas of financial statements, profits, capital investments, the value
What do a person’s knowledge, expressiveness, history, character, and attraction have in common? Or his or her role resources, information, network, and reputation? Each is a key to either perso
Sit fifty managers down in a room---though why would you want to, right?---and you'll get fifty different answers as to what management is and what works best. Is it the ability to communicate? Inspir
The AMA Handbook of Due Diligence is the most complete guide available on how to properly perform a due diligence investigation — and radically improve the success rate of a pending corporate merger o
Physics is a complex, even daunting topic, but it is also deeply satisfying—even thrilling. And liberated from its mathematical underpinnings, physics suddenly becomes accessible to anyone with the cu
What gives objects their color? Why does copper conduct electricity, but glass does not? Why is carbon dioxide a greenhouse gas while oxygen and nitrogen are not? These are basic questions about how
This comprehensive reference on international trade explains how to navigate international, national, and local regulations related to importing and exporting goods. The book begins with an overview o
To sell your home fast, you need to package your home in a way that emphasizes its strengths, downplays its weaknesses, and appeals to prospective buyers. Osborne, owner and founder of a home staging
Marketing, sales, and communications professional McLeod offers fresh strategies for reducing expensive and time-consuming sales force turnover. His departure from "Old School" thinking offers insight
The eight steps in this business training approach provide a practical framework for preparing a training program based on adult learning theory and delivering presentations effectively through verbal
Katcher, an industrial/organizational psychologist who runs a management consulting firm, and Snyder, a freelance business writer, offer a guide for independent consultants and those wishing to enter
Drawing on studies of 20 project organizations, this work shows professionals in any project-based organization how to use lean and agile software development principles to improve team performance an
For African American leaders and communities, parents, and general citizens, Paige, a former US Secretary of Education who spearheaded the No Child Left Behind Act, and Witty (education, Norfolk State
In contrast to many leadership books that focus on abstract concepts and academic theories, How the Best Leaders Lead covers those topics succinctly and then gets straight to work with practical ideas
Effective leadership is more crucial than ever before. In fact, the link between effective leadership and corporate health is backed up by hard data, as best-selling author Judith M. Bardwick explains
