What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answ
Library Security is a book for library staff who are concerned with creating a safe, functioning, peaceful place for themselves to work in and for patrons to visit. It teaches creative patron communic
This text is a guide to help academic library administrators create a well-run and successful academic library. It is intended for library administrators at any level of experience in a community coll
With this workbook containing 52 weekly modules, Hakala-Ausperk, the director of a library system in Ohio who teaches library and information science at Kent State U., shows library leaders how to bui
Being a great teacher is part and parcel of being a great librarian. In this book, the author, a veteran instruction services librarian lays out the fundamentals of the discipline in easily accessible
This list of books for the college bound, put together by the Young Adult Library Services Administration (YASLA), is updated every five years. This volume includes the lists for 1999, 2004, and 2009,
"The boundless energy and creative spirit of the librarians writing in this book will inspire others in the field to make more of their limited resources."--- Melissa J. Clapp, MA, MS, Instruction an
Consultant Woodward, (who is also a former library director for a county system) notes that more scholarly content is now available online than any brick and mortar library could hold. She urges acade
Librarians and information professionals possess a unique mix of skills that are well suited to consulting. Expert author Ulla de Stricker builds on this skill set to present a range of consulting ac
Farney explains digital analytics as a different approach to analyzing digital data that describes the use and users of a library's online content, such as the data on the use of various library w
Reference questions seeking the raw data that lies behind statistics is a service that has been mostly handled by academic research libraries. Yet with the growth of the Internet and the rise of relat
This volume brings together librarians from the US and Canada for nine essays relating specific technologies librarians need to know about in the next three to five years, focusing on the impact on st
Reidsma explains how to design a library web site that can provide the same information to users with very different sizes and shapes of screen, from desktops to cell phones. Such a responsive design
Cart (former professor of young adult literature at UCLA, as well as a columnist and reviewer for ALA's Booklist magazine) has compiled a list of 200 young adult categorized books from two decades of
No.18 in The Tech Set. User experience (UX) characterizes how a person feels about using a product, system, or service. UX design incorporates the practical aspects of utility, ease of use and efficie
In this sequel to the book that "takes teen services to a new level" (Adolescence), YA experts Amy J. Alessio And Kimberly A. Patton present entirely new content while building on their previously suc
Hooper, Adult Books Editor at Booklist, offers librarians detailed advice on writing good reviews of both fiction and nonfiction books--as a marketing tool for the library as well as for book review m
Presented by the Best Books for Young Adults Committee, this volume features 27 annotated booklists for young adult readers between the ages of 12 and 18. The lists, each containing 20 titles, are org
The text uses the concept of STEP (story time effective practice) as a tool for library staff to implement during story time. Several step-by-step guidelines for how to run effective and enjoyable sto
The guiding principle of this book is that library marketing should focus on the lifestyle of the user, and should demonstrate how the library fits within the daily life of the student. Drawing on 13
Whether you are jumping into the academic library job pool for the very first time, or back in the water after a dry spell, TERESA Y. NEELY and her crack team of expert contributors have the informat
A recent study showed that only 53 percent of projects come in on budget and only 49 percent on schedule. So what does it take to be an on-time finisher? Successful project management may seem like a
A majority of the banned books in the United States are either YA books or adult books that teens frequently read, which means that YA librarians must understand what it means to ban a book and be pre
In this collection of 11 essays, international contributors in library and information studies, digital humanities, and computer science discuss policies, practices, methods, and research in the manag
Miller addresses his fellow public and school librarians on how to develop a quality collection of graphic novels and how to market and program with such materials. After explaining the graphic novel
Drawing on successful practice in an innovative academic library, the author offers advice on the pressing issues of: managing suppliers and publishers, outsourcing, buying e-resources, library consor
Digital repositories often include cultural heritage data that was digitized from photographs, documents, maps and audio files. Geared toward both library professionals and their technical support, th
This guide presents activities, lesson plans, and classroom handouts for teaching and enhancing literacy and reading skills in grades K-5. The book begins with an overview of literacy and reading s
Details research and reference strategies using the Internet with tips on search engines, subject directories, e-mail discussion lists and newsgroups, and forgotten tools such as gopher, Veronica, Jug
A guide to technology used in libraries and information centers covers such topics as security, buying decisions, RSS, blogs, open source, and podcasting.
In a climate of rapid change, human resource management has become a key area of concern to university and college managers. This text addresses these issues in an academic library context and covers
