Introduction to JavaScript Object Notation

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short

The Ultimate Guide to Amazon Advertising for Business show readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, proven to increase their search visibility, cons

Franchise expert and consultant Mark Siebert knows that the key to duplicating success is a solid system that’s easy to follow. Taking a page from successful franchises, The Multiplier Model delivers

Food trucks started off as a trendy way to experience new and twists on old favorite meals and have now expanded into a $996 million business. Culinary entrepreneurs are taking to the streets and meet

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how--more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many pe

Coach ‘Em Way Up is the first book to link the values John Wooden lived by and his Pyramid of Success to the five principles of the John Wooden Coaching Model, which have never been presented in a lea

Those who enter the franchising world do so with the expectation of becoming wealthy, but few do. According to Franchise Business Review, 37% of franchise owners will earn less than $50,000 per year a

The Six-Figure Freelancer helps readers set up their business to deliver content writing, blogging, corporate communication, marketing, career search writing, and ghostwriting that earns them a six-fi

What started as a way to connect with friends and family is now one of the largest advertising vehicles for small and large businesses. Facebook users make 2 billion searches every month researching e

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the she

Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers

Statistically, less than 1 in 300 business plans ever receive funding. And in the cannabis industry, the challenge of raising capital is compounded due to regulatory changes and complex restrictions o

In the new edition of Ultimate Guide to Link Building, link building and online marketing expert Garrett French shows you, step by step, how to employ a link-building campaign that attracts quality li

Driven entrepreneurs seem to always be in search of their "unicorn" team—that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles—the "elephants"

Whether you’re facing funding sharks or angel investors, we’ve got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achiev

Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and

This is a bare-knuckled, reality-based, tough-love book about real life at a large company. Rather than contribute to the list of career books on the shelves today (you know the ones that are full of

In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you want to invest in anything els

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees

Award-winning television journalist, YouTube influencer, and keynote speaker Jessica Abo breaks down relationships, career, and community in her first book Unfiltered: How to Be as Happy as Your Socia

Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them

With more than 500,000 businesses starting up every month, entrepreneurs need to learn how to market products and services quickly and across all channels in order to corner the market. This growth-fo

Readers receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a

Expanding on what needs to happen after launching a business, Breakthrough shows entrepreneurs and small business owners alike how their business can profit from innovative and strategic collaboration

Whether someone is looking to sell their items on Etsy as a hobby in order to generate extra cash, wants to create a part-time money-making business venture, or has aspirations of transforming an onli

Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dolla

SELL MORE WITH INSTAGRAMAre you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Wals

You’d be hard pressed to find a job advertisement where ?effective communication skills” wasn’t somewhere in the description. Yet communication is one of the biggest problems plaguing businesses today

Tapping into more than 33 years of small business expertise, the staff of Entrepreneur Media takes today’s entrepreneurs beyond financing their idea and opening their doors to keeping the cash flow fl

Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the

The fourth edition of Start Your Own Personal Training Business shows readers how to create a revenue stream by helping clients build stronger, healthier bodies. Features information on how to start a

Americans spend more than $600 billion a year eating out. Busy consumers don't have the time or inclination to cook ? they want tasty, nutritious meals without dishes to wash. More and more singles, w

Low startup requirements make this a great homebased business!As insurance regulations and paperwork requirements get more complicated, doctors and other health care providers are turning to third-par

Millionaire maker Dan S. Kennedy has joined with marketing guru Shaun Buck to help business owners, private practice professionals, and professional marketers start making dollars and cents of their c

What does it really take to get productivity from people and, by doing so, maximum profits for a business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful m