Until recently, profit has been the driving force for most business decisions. However, business leaders must now look more widely at their actions to assess the impact of these on people both inside
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are imp
The logistics sector is responsible for around 10 per cent of the total worldwide carbon emissions. These emissions will have to be drastically reduced over the next few decades as part of the global
Effective logistics play a critical role in disaster preparation and response, but how can those working in this field deliver in environments which are often dangerous and unstable? Humanitarian Logi
Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink
Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of comp
The increasing importance of the supply chain as a whole in the business world as the backbone of any company makes its strategy in the managerial, long-term decision making a very important leadershi
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dict
Job evaluation is key to ensuring that employees are compensated fairly for their work. It is therefore essential that HR professionals have a robust process in place so that pay and reward are transp
Predictive Analytics has revolutionised marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current
In marketing and business contexts, a value proposition is an innovation, service or feature intended to make a company or product attractive to customers. Having a clearly defined, quantified and con
A Study Guide for the Operator Certificate of Professional Competence (CPC) in Road Freight 2018 is a vital study guide that offers the thorough preparation needed to pass the tough CPC exams in the U
This is your ultimate beginner's guide to the skills of web design. Confident Web Design takes you on a practical journey during which you will discover the techniques to allow you to publish a basic
Armstrong's Handbook of Performance Management addresses all areas of performance management, from performance pay and giving feedback to managing underperformers and having difficult conversations, s
Logistics and marketing stand out as two disciplines that are connected. Products need to leave from where they are manufactured and reach customers that make purchases.Marketing and Logistics Led Org
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivat
Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually
Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits,
A complete guide to Forensic Accounting and Finance, this book is ideal for advanced-level students and new or mid-level forensic accounting professionals looking to boost their specialist knowledge a
Leaders of professional services firms - from law firms to accountancy, consulting and beyond - face an increasing challenge. Client expectations are changing and service models need to adapt. Regulat
Full of practical advice for HR professionals, The Social Organization is a clear guide to addressing the urgent need for companies to move their focus from developing individuals to developing networ
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal C
Engaged employees are more productive, show greater resilience and are better motivated to working towards business objectives, all of which means they are crucial to organizational success. However,
The Daily Telegraph Tax Guide contains everything you need to know about completing a Self-Assessment tax return for 2016/17.For any taxpayer, whether self-employed, part-time, retired or unemployed,
Consultants - working for an organization but not as part of it - are particularly subject to commercial pressures from both their employers and their clients, never more so than when consulting on co
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic technique
Understanding the Islamic Finance System offers a fresh perspective on the Islamic Financial System. The importance of this system cannot be underestimated. Experts expect that it is likely to sustain
It is increasingly clear that traditional supply chains which focus on sourcing products from the lowest possible cost suppliers are failing to exploit their full potential.This book, through case stu
The world's leading companies have annual revenues the size of some countries' GDP. For businesses that provide services for these huge corporations, the companies represent global markets in their ow
For those seeking a clear cut guide to harnessing the mobile consumer, this 2nd edition of Mobile Marketing provides a comprehensive overview for tackling the multi-screen generation of mobile technol
Today, businesses of all sizes generate a great deal of creative graphical content, including websites, presentations, videos and social media posts. Most big companies, including P&G, Coke, Tesco and
Essential Leadership is a practical, accessible and solution-focused book that helps managers and students develop their leadership skills and qualities through theory, practical application, case stu
This book brings together a wide range of research on how having a clearly defined purpose as part of one's business strategy is a vital element in business success and longevity. Leaders who communic
Now in its fourth edition, Fundamentals of Risk Management provides a comprehensive introduction to commercial and business risk for anyone studying for a career in risk as well as for a broad range o
In recent years the amount of learning technologies in the workplace has grown; this has been driven in part by the realization that the traditional classroom-based approach to learning no longer fits
Most organizations have in place performance management systems in one form or another, but these are often based on annual formal reviews, forced rankings and are directly linked to performance pay d
Providing a comprehensive examination of purchasing and supply management, Strategic Sourcing Management covers how these functions can help an organization be competitive, effective, and efficient. E
Highly effective negotiation skills are an essential element of a purchasing professional’s toolkit. Negotiation for Procurement Professionals shifts the emphasis away from relying on personality to a
Many people find it hard to get on top of their workload. They constantly bounce from one task to another and struggle to prioritize, which can have a serious impact on productivity. How to Organize Y
