Bold is about 14 businesses brave enough to challenge industry norms. They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from e
Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward pla
Bid Management is a no-nonsense, practical guide that will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of
The Professional's Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide an overview of its many functions, including editorial, production, sales
The single most significant cause of motivation problems is a lack of basic day-to-day recognition. Taking recognition seriously can have a major impact on the effectiveness of a business. A Guide to
Today's 13-29 year olds are more likely to value authenticity and are turned off by marketing spins say Van den Bergh (InSites Consulting) and Behrer (MTV Northern Europe). Preferring real contact wit
This book helps readers find innovative products and services from outside their organizations. It shows how to apply those innovations to one's business strategy and how to
A chartered psychologist and consultant, Barrett has years of experience advising organizations of all sizes on their selection procedures and assessment systems. He offers a practical text for indivi
From bargaining for a lower price to asking for vacation time, negotiating is a skill essential for improved business performance and better business relationships. In this new edition, David Oliver l
Talent management has been at the top of the HR agenda for the past few years. At first, talent strategies were largely directed at addressing skills shortages. But, of course, the best way to overco
An aptitude test is designed to measure the potential for achievement in an individual, whilst an IQ test is a standardized test designed to measure intelligence. Both are now increasingly encountere
Many companies now use aptitude tests in job selection and assessment procedures. How to Pass Advanced Aptitude Tests is aimed at job candidates applying for positions of increased responsibility
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effec
How to Get into Medical School offers practical help and advice on applying to British medical schools. It gives applicants a clear idea of what is required and desired from applicants, real li
Gregory (public relations studies, Leeds Business School, Leeds Metropolitan U., UK) boasts extensive experience in public relations practice, both in-house and as a consultant, prior to becoming an a
Effective Customer Care is an essential guide to creating excellent customer service that will not only satisfy your customers and prompt orders, but also cement customer relationships and develop loy
"Effective customer care can win, hold and develop customers. This book identifies a major opportunity and is an excellent catalyst to make it happen." Business ExecutiveEffective Customer Care is an
Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how
Develop Your NLP Skills will help readers grasp basic NLP concepts and techniques which should result in real improvements in all aspects of their professional and social activities. Using case studi
Cost cutting is an issue for managers and executives at every level in all companies, whether large or small, public or private sector.Cut Costs Not Corners provides a coherent and structured approac
Develop Your NLP Skills will help readers grasp basic NLP concepts and techniques which should result in real improvements in all aspects of their professional and social activities. Using case studie
"Do you find it difficult to co-ordinate tasks? Can you prioritise? Successful Project Management will help all managers to maintain a balance between the demands of the customer, the project, the tea
This text is designed to deliver the syllabus of the International Certificate in Risk Management qualification of The Institute of Risk Management. It also serves as an introduction to the discipline
Written for individuals in charge of managing, coordinating, and protecting company finances, this guide to credit management for businesses details cash management, payment flows, debt collection, an
"If you are a budding entrepreneur this book should be on your bookshelf. It is essential reading for anyone who dreams of running their own business. A clear and practical guide to maximising your ch
Over the past few years most British universities have turned to standardized testing to assess candidates for admission. The UK Clinical Aptitude Test (UKCAT) is the latest test to be develope
By developing your assertiveness and becoming aware of your strengths and weaknesses, you can learn how best to modify your behaviour in social and business interactions, thus improving your career p
Successful Time Management contains tips and techniques that can help anyone review and assess their own time management and adopt new work practices to improve it. It includes great advice on contro
Successful Time Management contains tips and techniques that can help anyone review and assess their own time management and adopt new work practices to improve it. It includes great advice on contro
The very nature of today's organizational environment means that success is always to be laid primarily at your door; so too is failure. You have to get things right, as you may not get a second chanc
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals offers pointers for anyone
Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training or the courage for effective selling. Richard Denny, a renowned sales guru, takes
Intended as a practical handbook for CEOs and business managers, this work seeks to inspire leadership and innovation in sustainability. It includes numerous case examples of innovative companies such
Everyone working in an organization has seen unworthy executives advance up the corporate ladder while more competent candidates are overlooked. Why does this seemingly unfair situation occur over an
British Vocational Qualifications is a reference for careers advisors, human resource managers, employers, teachers and students, featuring up-to-date information on over 3,500 vocational qualificati
Develop Your Leadership Skills is John Adair’s most accessible title on leadership. Full of exercises and checklists, it can help boost confidence levels and guide and inspire anyone on their journey
In this guide for general readers, Sloane, a speaker on innovation and leadership who has written other books on lateral thinking, draws on current research to provide practical tips, exercises, puzzl
"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on ye
