Succeed for Yourself shows how anyone can transform their dream of success into reality.Using common-sense advice and inspiring ideas, Richard Denny takes readers step-by-step through a p
This revised and expanded edition of "How to Succeed at an Assessment Centre" provides ideal preparation for assessment events and gives expert advice on how assessments are conducted and how to prep
Data interpretation tests are fast becoming the most common type of numerical question in psychometric tests. Almost every battery of psychometric tests will include a data interpretation subtest, or
The completed sale is not the end of the process in commercial transactions, yet many companies do not have a cohesive structure in place for handling aftersales transactions other than maintaining a
Stewart, a career military man who served over twenty-eight years in such hot spots as Northern Ireland and Bosnia before entering corporate life, provides a hard-hitting, take no prisoners approach t
There are far more managers who agree that coaching is an effective tool for empowering employees and directing organizational change than there are managers who know how to provide effective coaching
Anyone who has worked in sales knows about "the value proposition". It is the message that connects the prospective customers to values that have meaning to them, compelling them to buy. Value proposi
This new edition of "Armstrong's Handbook of Performance Management" looks at the results of major research in this area. Armstrong considers how evidence-based material can inform one's understandin
Andrew Griffin argues that standard thinking on reputation management is often inadequate for today's information age. In this book he describes a host of new and robust methods that will ensure a co
Higham, a trend analysis consultant who has a background in marketing, offers a guide to incorporating consumer trends into a company's business strategy, and anticipate, prepare for, and benefit from
Written for business owners, managers, entrepreneurs, and students, this follow-up volume to Guerrilla Marketing Research, which focused on primary research, explains primary as well as secondary mark
Non-native English speakers know the importance of English writing skills to their career development. They may feel worried that asking for help would expose a weakness or lack of confidence. They m
The financial crisis that stemmed from subprime mortgage lending in the US has ensnared markets around the world. How is it that lending practices in Florida or California can wreak havoc in Asia or
In this nontechnical overview for a business audience, Lincoln, an online branding and communications expert, helps individual entrepreneurs or companies of any size create a holistic marketing strate
Aided by case studies and practical examples, this book provides a clear definition and understanding of category management. Jonathan O'Brien presents a step-by-step process for implementing categor
Who are the world's best retail brands? Is there a formula for success that others can learn from? "How to Succeed at Retail" presents a winning template for action that can apply to traditional bran
Leibling, a coach, trainer, and facilitator, has written a second edition of his book on understanding annoying patterns of behavior in others, and how to change them. New additions to this edition in
This volume profiles the variety of corporate governance models around the world, covering the specific cases of the United States, China, Japan, India, Germany, the United Kingdom, France, Italy, Rus
This guide details how to win contracts for projects of any size, as well as research awards and government funding, through competitive bids or tenders. Lewis discusses public-sector procurement, con
Wilson (continuing professional development manager, University of Oxford) identifies the skills needed by call center agents working in professional customer service departments that assist high-valu
Emotionomics will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit of a product
"Test and Assess Your Brain Quotient" helps readers assess their different types of intelligence: creativity, logic, lateral thinking, memory, and emotional. It consists of numerous tests and assessm
Rothlin (project manager and business strategy consultant) and Werder (communications and public relations business consultant) estimate that roughly 15 percent of office employees suffer from chronic
A native of Normandy, France, Brame has worked since 1996 for the International Mobility Department of Ernst & Young, Societe d'Avocats in Paris; inspired by her intercultural communication work w
Psychometric tests are often used in selection and assessment procedures. For unprepared interviewees tests represent a considerable challenge and many more people fail than pass. "Ultimate Psychomet
Branding practices in the fashion industry are examined in the second edition of this book, which has been revised to include new trends (such as Internet blogging) as well as new companies. Tungate,
Political observers have long attached a near-talismanic status to the first 100 days of a new administration. For an executive taking the new role as a corporate leader, the first 100 days are no le
The Accountable Leader explores the leadership-related problems that arise due to ineffective organizational structures. Many leaders don't have the freedom to make the decisions that really have an i
Improving an organization's profitability can only be achieved in three ways: increase prices, increase sales volumes or reduce costs. Competitive pressures are making the first two options increasin
Examining not just what global organizations do to engage their staff, but also how they achieve this and profit from it, this book will show how you can follow their lead to engage your own employee
This is a paperbound reprint of a 2005 book. After tracing his realization of the importance of the processor as much as the processes involved in advertising, Du Pleissis (Millward Brown, a South Afr
Gobillot, a consultant to CEOs and executives from Fortune 500 and FT 100 companies, outlines a new concept of leadership that revolves around networks of relationships and connections between people
Starting a business from scratch is an exciting but daunting endeavor. Starting a Successful Business is a one-stop reference for advice on getting a new business up and running. It shows readers how
The sixth edition of this guide to marketing your own business has been expanded to include current marketing trends on the Internet. Patten, who is the head of his own marketing agency in the UK, ins
For independent business owners wanting to increase company recognition, this book explains the process of branding a small to medium-sized organization. Hammond stresses the idea that a brand is the
This compilation offers an overview of the singular experience of corporations conducting business in China. It also offers recommendations for businesses considering an entry into the commercial oppo
Using her own experiences, Cook describes, for business managers, how to develop and sustain customer service focus. She outlines how to plan, introduce, and sustain a program that is designed to incr
This text, which in this edition contains information on the internet (reflected in the inclusion of digital marketing in the title), covers the principles of direct marketing, based on the author's e
This is a paperbound reprint of a 2005 book.The World Customs Organization estimates that trade in fakes is worth seven per cent of the world's trade. Based on travel to a number of countries, includi
