This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way
Urban Latin America explores the relationship between images, words and the built environment using an engaging variety of methods and sources, with a timely emphasis on comparative studies. The book
Urban Latin America explores the relationship between images, words and the built environment using an engaging variety of methods and sources, with a timely emphasis on comparative studies. The book
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketi
This textbook presents finite element methods using exclusively one-dimensional elements. It presents the complex methodology in an easily understandable but mathematically correct fashion. The approa
"This book explores the notion of cyber-physical systems is to use recent computing, communication, and control methods to design and operate intelligent and autonomous systems using cutting edge tech
This book illustrates examples of successful community development on the Lower East Side of Manhattan and in the Bronx, using seven different methods of finance, only one of which is still available
Opening up the dialogue between popular music studies and aging studies, this book offers a major exploration of age and popular music across Europe. Using a variety of methods to illustrate how age w
This book constitutes the refereed proceedings of the 6th National Conference on Computer Vision, Pattern Recognition, Image Processing, and Graphics, NCVPRIPG 2017, held in Mandi, India, in December
With her landmark first book Horse Speak: The Equine–Human Translation Guide, trainer Sharon Wilsie upended conventional methods of human–equine communication (using words and ropes, f
Macroscopic cellular structures and functions are generally investigated using biological and biochemical approaches. But these methods are no longer adequate when one needs to penetrate deep into the
This book, first published in 1993, challenges the accepted and practised methods organizations use to set standards of performance and quantify their achievements. Using in-depth case studies, John A
This is the first volume of the second edition of the now classic book “The Topos of Music”. The author explains the theory's conceptual framework of denotators and forms, the classification of local
This book is about good government-especially ethical and fair government. Using both theoretical methods and practical political analysis, John Attanasio shows how recent Supreme Court decisions and
Using a wide variety of subjects (from Tinder to pharmaceutical research testing methods) as jumping-off points, Emma Healey’s provocative new collection of prose poems, Stereoblind, explores the urge
This work presents a comprehensive classification of the morphology of early metal age axe-heads, chisels and stakes from southern Britain. It is illustrated by a type series of 120 representative exa
This volume details methods and techniques for identification of drug targets, binding sites prediction, high-throughput virtual screening,and prediction of pharmacokinetic properties using computer b
"This book investigates the incorporation of pattern management in business technologies as well as decision-making and prediction process. It brings together the common issues of data management and
For algebra-based Introductory Statistics courses. This text takes a hands-on approach to the introduction of basic statistical methods and concepts, using a highly interactive method that pro
Renewable Energy Powered Desalination Handbook: Applications and Thermodynamics offers a practical handbook on the use of renewable technologies to produce freshwater using sustainable methods. Sectio
This book will be crucial reading for students across a variety of disciplines. A broadly socio-legal text, using a mixed-methods design combining grounded theory with an in-depth case-study, this res
Accessible and thoroughly engaging, Research Methods in Kinesiology offers students comprehensive coverage of quantitative, qualitative, and mixed methods research design from a distinctly kinesiologi
Professor Theo Cray caught one of the most prolific serial killers in history using revolutionary scientific methods. Cut off from university research because of the shroud of suspicion around him aft
This text explores the use of cellular automata in modeling pattern formation in biological systems. It describes several mathematical modeling approaches utilizing cellular automata that can be used
Climatology studies climate, which is the aggregation of weather conditions over a defined period of time. Global climatology studies global climatic patterns by using diverse methods and models. Clim
A new approach to the issue of data quality in pattern recognition Detailing foundational concepts before introducing more complex methodologies and algorithms, this book is a self-contained manual fo
In this book a new model for data classification was developed. This new model is based on the competitive neural network Learning Vector Quantization (LVQ) and type-2 fuzzy logic. This computational
Analytical Methods for Polymer Characterization presents a collection of methods for polymer analysis. Topics include chromatographic methods (gas chromatography, inverse gas chromatography, and pyrol
"This book explores the pedagogies, strategies, and practical hands-on methods that teachers and administrators may use to develop stronger parent partnerships using social justice. It defines social
Exactly How to Sell is your sales aid, designed to inspire business owners and employees throughout their sales process using tried, tested and proven methods to attract more customers. Phil M Jones w
"This book explores how to assess, characterize and design urban spaces using perceptual approaches. It gathered theory and case studies on methods for data collection and analysis of individual respo
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art covera
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand exampl
"This book explores the various methods for inventory control and management using optimization techniques, data mining concepts and genetic algorithms. It explores how inventory control and managemen
The book opens fresh ground in Buddhist studies and practical theology by applying phenomenological research methods to empirically discern transformative aspects of contemplative experience using rep
This book examines research using anti-oppressive, arts-based methods to promote social change in oppressed and marginalized communities. The contributors discuss literary techniques, performanc
This book introduces methods for copyright protection and compression for speech signals. The first method introduces copyright protection of speech signal using watermarking; the second introduces co
The Barefoot Navigator introduces the navigation skills of the ancients--methods using the sun, sea, wind, and stars, and even the flight patterns of ocean birds. The Barefoot Navigator also shows tod
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage o
