The Creative Connection

The author's step-by-step approach to campaign design dissects the creative process necessary to devise a successful integrated marketing communication (IMC) campaign and treats one topic at a time.Th

Tolkien once wrote: 'I love Wales - and especially the Welsh language'. This book explores how that love influenced Tolkien's ideas about language, many aspects of his creative writing, and his sense

An exploration of Turkey's future role and impact on European energy security, looking at the connection between geopolitics, energy security and the EU's need for energy. The book focuses on Turkey's

Relationships, money, health, marriage, and work--these are just a few of the topics people deal with every day. Fortunately, the creative and talented cartoonists at The New Yorker treat these subjec

A small, quiet farmstead in Burlington, Wisconsin, is an unexpected setting for the abundance of creative activity that bustles out of it. Here, Dan DiPaolo creates his signature artwork that is used

A small, quiet farmstead in Burlington, Wisconsin, is an unexpected setting for the abundance of creative activity that bustles out of it. Here, Dan DiPaolo creates his signature artwork that is used

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework

Ai Weiwei - artist, architect, curator, publisher, poet and urbanist - extended the notion of art and is one of the world's most significant creative and cultural figures. This title offers a series o

Establishing an interdisciplinary connection between Food Studies and American literary scholarship, Piatti-Farnell investigates the significances of food and eating in American fiction, from 1980 to

The art of soldering—permanently joining metal components with a torch and solder—can open up a new world of creative possibilities for jewelry makers.?In Hot Connections Jewelry, award-winning jewelr

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a numb

This assessment of the corporate governance role of corporate lawyers in the UK analyses the extent to which lawyers can and should act as gatekeepers, counsellors and reputational intermediaries. Focusing on external and in-house lawyers' roles in both dispersed share-ownership and owner-managed companies, Joan Loughrey highlights the conflicts of interest that are endemic in corporate representation and examines how lawyers should respond when corporate agents provide instructions contrary to the company client's interests. She also considers the legitimacy of 'creative compliance', the ethical arguments for and against lawyers prioritising the public interest over their clients' interests, and their exposure to liability if they fail to perform a corporate governance role. Finally, she considers whether the reforms to the legal profession will promote the lawyer's corporate governance role and advances suggestions for reform.

“In sharing your personal testimony as survivor of the Holocaust you have granted future generations the opportunity to experience a personal connection with history. Thanks you for your invaluable co

People everywhere have heard of the eccentric Howard Hughes, but few know that in 1953 he virtually disappeared from the company he had begun in 1932. Under new, creative, and inspired management, Hu

Find creative ways to make money in businesses with little competitionUsing interviews with unconventional entrepreneurs, the author's own wide-ranging experience with weird jobs, and extensive resear

After years of playing imaginary second fiddle to Isabella Carson, alter-ego Desdemona decides she's had it! No longer satisfied with being the strong, creative side of Izzy's personality, Desdemona l

We've weathered tough times before. History teaches us that periods of "creative destruction," like the Great Depression of the 1930s, also present opportunities to remake our economy and society and

"Find Your Fire at Forty" is an innovative combination of creative non-fiction and how-to. The story of "Find Your Fire at Forty" is a poignant look at five flawed characters lives. They end up trap

From the winner of the 2004 PEN Center USA Literary Award for Creative Nonfiction In his award-winning memoir In the Shadow of Memory, Floyd Skloot told the hard story of coming to terms with a brain-

Thimbleberries Small Wonders is filled with 44 quick, creative, timeless and easy small home decorating projects for all skill levels. Six collections include tablerunners, table toppers, wall quilts

"Packed with sound principles and sage advice, Holloway's practical handbook helps readers hear their inner dream guide." -Patricia Garfield, PhD, author of Creative Dreaming and The Healing Power of

Nothing says quality and luxury like a custom built-in storage unit, and no project offers greater satisfaction and cost savings than a DIY built-in project. This detailed DIY book gives complete illu

With expressions from all parts of the country, an American collection of similes for each letter of the alphabet reflects our nation's diverse heritage and creative use of language.

From 1998 to 2005, six elections took place in postcommunist Europe that had the surprising outcome of empowering the opposition and defeating authoritarian incumbents or their designated successors. Valerie J. Bunce and Sharon L. Wolchik compare these unexpected electoral breakthroughs. They draw three conclusions. First, the opposition was victorious because of the hard and creative work of a transnational network composed of local opposition and civil society groups, members of the international democracy assistance community and graduates of successful electoral challenges to authoritarian rule in other countries. Second, the remarkable run of these upset elections reflected the ability of this network to diffuse an ensemble of innovative electoral strategies across state boundaries. Finally, elections can serve as a powerful mechanism for democratic change. This is especially the case when civil society is strong, the transfer of political power is through constitutional means, an

From 1998 to 2005, six elections took place in postcommunist Europe that had the surprising outcome of empowering the opposition and defeating authoritarian incumbents or their designated successors. Valerie J. Bunce and Sharon L. Wolchik compare these unexpected electoral breakthroughs. They draw three conclusions. First, the opposition was victorious because of the hard and creative work of a transnational network composed of local opposition and civil society groups, members of the international democracy assistance community and graduates of successful electoral challenges to authoritarian rule in other countries. Second, the remarkable run of these upset elections reflected the ability of this network to diffuse an ensemble of innovative electoral strategies across state boundaries. Finally, elections can serve as a powerful mechanism for democratic change. This is especially the case when civil society is strong, the transfer of political power is through constitutional means, an

First published in 1938, this volume originated in a series of articles written mainly for the Journal of Egyptian Archaeology between 1925 and 1938. Created with both the Egyptologist and general reader in mind, it provides a highly informative account of religious development in ancient Egypt, and its connection with the need for fertility and rain. The text has a clear factual emphasis, with abundant references, illustrations, and a conspectus of key historical periods. It will be of value to anyone with an interest in ancient Egypt or historiography.

In this powerful analysis of the perceived demise of theory and the rise of creative writing in literary and cultural studies, one of our most astute and imaginative contemporary literary critics medd

Ancient Empires is a relatively brief yet comprehensive and even-handed overview of the ancient Near East, the Mediterranean and Europe, including the Greco-Roman world, Late Antiquity and the early Muslim period. Taking a focused and thematic approach, it aims to provoke a discussion of an explicit set of themes supplemented by the reading of ancient sources. By focusing on empires and imperialism as well as modes of response and resistance, it is relevant to current discussions about order, justice and freedom. The book concludes that some of the ancient world's most enduring ideas, value systems and institutions were formulated by peoples who were resisting the great empires. It analyzes the central, if problematic, connection between political and ideological power in both empire formation and resistance. The intricate interrelations among ideological, economic, military and political power are explored for every empire and resisting group.

Ancient Empires is a relatively brief yet comprehensive and even-handed overview of the ancient Near East, the Mediterranean and Europe, including the Greco-Roman world, Late Antiquity and the early Muslim period. Taking a focused and thematic approach, it aims to provoke a discussion of an explicit set of themes supplemented by the reading of ancient sources. By focusing on empires and imperialism as well as modes of response and resistance, it is relevant to current discussions about order, justice and freedom. The book concludes that some of the ancient world's most enduring ideas, value systems and institutions were formulated by peoples who were resisting the great empires. It analyzes the central, if problematic, connection between political and ideological power in both empire formation and resistance. The intricate interrelations among ideological, economic, military and political power are explored for every empire and resisting group.

This book traces the history of the sacred mushroom, detailing how psilocybin can not only dispel anxiety and treat obsessive-compulsive disorder, but can restore our connection to the natural intell

Robert Schumann had a difficult start as a composer. Denied any significant musical upbringing, he took a long time through indirect routes to establish himself as a major composer. Persistent illness also dogged his work. His final catastrophic mental collapse has combined with the autobiographical and secretive aspects of his music to cast for posterity a veil of ominous mystery over his entire life. Yet this is only one view. Schumann battled his personal demons and was acutely self-aware and organized. He transformed himself from a brilliant youthful fantasist in small forms into a composer of extended works in every genre. This book provides a new focus on Schumann as a practical working musician interacting with the professional world to develop his creative gifts to the full, and examines the central role of Clara Wieck Schumann in helping to bring this about.

"They're back! The relentless creative output of the post-Jungian critique of film rolls on and you can't ignore them. In this, their second volume of movie analyses, these writers --- some academics,

This book examines the relationship between athletics and philosophy in ancient Greece and Rome focused on the connection between athleticism and virtue. It begins by observing that the link between a

Petra Zimmermann is one of the most ambitious artists in contemporary jewellery. The book provides the first overview of her fascinating and exciting creative jewellery works with sumptuous images and

Modernist Fiction and News characterizes modernist fiction in terms of its intimate, creative, and experimental relationship with the newly reorganized and rapidly expanding news industry of the early

The celebrated author of I Was Amelia Earhart brings us a brilliant, kaleidoscopic story of human connection that soars with imagination, spirit, and Mendelsohn’s distinctive mesmerizing sty

A new edition, packed with even more clever tricks and methods that make everyday life easierLifehackers redefine personal productivity with creative and clever methods for making life easier and more

The perfect companion or introduction to the highly successful Big Nate books. Packed with laughs and 224 pages of creative activities this book is great value for money. Big Nate is created by Lincol

Originally published in 1935, this book examines the history of the English Presbyterian movement in terms of its connection with the surrounding cultural environment. Covering the period between 1662 and the formation of Unitarianism during the early nineteenth century, it provides a detailed analysis of the movement and its ideas. The relationship between Presbyterian thought and contemporary developments in science and philosophy is given particular attention. From this perspective, the history of the Presbyterian movement can be seen as forming part of the larger question of the relationship between secular learning and religious credenda. This is a fascinating book that will be of value to anyone with an interest in religious or cultural history.

Alfred North Whitehead (1861–1947) was a prominent English mathematician and philosopher who co-authored the highly influential Principia Mathematica with Bertrand Russell. Religion in the Making, which originated in a series of four lectures delivered in King's Chapel, Boston, during February 1926, constitutes an exploration of the relationship between human nature and religion. In many ways a rejection of dogma, the text explores the connection between religious transformation and the transformation of knowledge. Through this approach, the reader is encouraged to develop a conception of faith that is at home with the changing nature of experience. The permanent aspect of religion is regarded as the apprehension of permanent elements that are reconcilable with this form of change. This concise and fascinating study will be of value to anyone with an interest in philosophy and theology.