Happiness, Wellbeing and Society ― What Matters for Singaporeans

As Singapore continues to grow as a nation, the happiness and wellbeing of Singaporeans and what matters to them also changes. This book conceptualizes and measures the cognitive and affective aspects of subjective wellbeing from multiple different perspectives, and relates these to important factors such as values, trust, democratic rights, views about politics, and the role of the government. Through nation-wide surveys using representative samples, including insights from the most recent 2016 QOL Survey, this book examines how happiness and subjective wellbeing have evolved over the past 20 years in Singapore.

This book is an invaluable resource for those interested in how the study of happiness and wellbeing in Singapore connects with and contributes to the ongoing research and discourse on happiness and wellbeing around the world.

Siok Kuan TAMBYAH (Ph.D., University of Wisconsin-Madison) is an Associate Professor of Marketing at the NUS Business School, National University of Singapore. Her research interests include consumption and identity, ethnicity, gender, luxury consumption, consumer culture, values and lifestyles, and cross-cultural consumer behavior. In addition to journal articles on consumer behavior, services marketing and quality of life, she has co-authored two books on values, lifestyles and wellbeing in Singapore.

Soo Jiuan TAN (Ph.D, Washington University (St. Louis), USA) is an Associate Professor at the Department of Marketing, NUS Business School. Her research are in the areas of international market entry strategies, consumer values and lifestyles, parallel importing, game theoretic applications in marketing, and new product management. She is also the co-author of four books: Seven Faces of Singaporeans, Competing for Markets: Growth Strategies for SMEs, Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, and The Wellbeing of Singaporeans.