A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection o
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the aut
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for o
Featuring 50 real-world activities across various social media platforms!Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by
Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of «global village», ment
Terry O’Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is mo
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising ca
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising ca
The 'golden age' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the plethora of magazines and newspapers appearing (and dis
The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying
Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan.
This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and i
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics ar
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even
Using the new C3 Framework for Social Studies Standards, Advertising in the Global Citizens: Modern Media series explores the sport through the lenses of History, Geography, Civics, and Economics. Tex
How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller
How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throug
