Copywriting Made Simple

＼文案變現，策略先行／不好的文案各有原因，好文案卻有共同法則你知道嗎？真正的行銷魔法，不是「賣香腸」，而是讓人聽見「煎香腸的滋滋作響」！20年頂尖文案專家，手把手帶你寫出好文案從基礎到進階，全面拆解成交文案的關鍵，讓你不再靠靈感寫文案，而是憑策略取勝！★榮登多國Amazon暢銷榜No.1★英國創意藝術大學UCA指定教材★170個文案必備技巧，讓你的文案有血有肉，情緒價值拉滿寫文案，就像搭橋──橋架得準，成交就穩！本書給你全方位、超實用的文案寫作指南作者湯姆．奧爾布萊頓，擁有超過20年的實戰經驗，曾為多家國際頂級品牌操刀，包含：英國保誠集團、滙豐、環球音樂集團、Fuji等，客戶遍及全球。在書中，他濃縮多年經驗和頂尖文案的創作邏輯，轉化為清晰可行的實戰步驟與技巧：▍ PART I　策畫文案：下筆前的策略思考教你深入了解產品，還有它帶來的利益，同時學會洞察讀者，並將這些元素整合到brief中。▍ PART II　撰寫文案：從開頭到結尾的寫作技藝了解8大標題設計技巧、組織文案結構，和打造強而有力的CTA。▍ PART III　升級文案：讓你的文案成效翻倍跳探討如何讓你的文案具有創意、說服力和吸引力；為你的品牌，找到正確的語氣；提升寫作水準，並回應客戶的改稿建議。只要需要寫文案，這本書就是你的秘密武器！【本書特色】實戰技巧一次到位，讓文案直擊人心、精準成交：✔ 一擊必中：9 大心理技巧，讓轉換率翻倍成長✔ 強力升級：6 大寫作絕技，瞬間提升說服力✔ 抓準需求：1 個關鍵問題，挖出消費者痛點✔ 擺脫卡關：6 種方法，終結文案難產✔ 精準吸睛：20 個黃金訣竅，打造有記憶點、驚喜感的文案從B2B到B2C，大量文案範例，橫跨不同產業、不同品項、不同類型，不論是品牌 slogan、廣告文案、影片腳本、EDM、網站內容等，只要掌握書中的文案祕技，你也能用「對的策略」說「對的話」，實現精準轉換！

In today’s Buddhist sphere, numerous claims have been made on what the Buddha has taught. However, were they truly spoken by the Buddha? The Buddha-Dharma: Pure and Simple series is an exploration of

或許﹐您曾在電影情節中見過這樣的畫面－－女主角在大雨滂沱中﹐撐開一支骨折的雨傘﹐而後女主角譏諷地說：Made in Taiwan；這個例子已蘊含產地標示之概念﹐由此﹐可看出其對國家形象所產生之深遠影響。而一旦商品之 產地遭狡詐商人偽標﹐消費者、當地製造者之經濟利益將同遭侵害﹐實值吾輩重視。當你指名購買「麻豆文旦」時﹐固係要求該文旦確源自麻豆。 然而﹐「哈蜜瓜」若非為新疆哈蜜所產之甜瓜﹐是否即

In today’s Buddhist sphere, numerous claims have been made on what the Buddha has taught. However, were these teachings truly spoken by the Buddha? The Buddha-Dharma: Pure and Simple New Edition is an exploration of over 300 topics, where Venerable Master Hsing Yun clarifies the Buddha’s teachings in a way that is accessible and relevant to modern readers. Erroneous Buddhist views should be corrected, and the true meaning of the Buddha must be preserved to hold true to the original intents of the Buddha.

From "The Godfather of FI", a follow-up to his international bestselling personal finance sensation The Simple Path to Wealth!Pathfinders brings together scores of amazing and insightful real-life stories from real people on the journey to financial independence-providing practical encouragement and inspiration for anyone who wants to join them. Lighting the way in the real world to The Simple Path to Wealth, these are fascinating, heartfelt, often surprising tales: - of struggles overcome and the rewards that followed - of enterprising solutions to unexpected problems - of sacrifices made and the kindness of strangers - of surprisingly simple steps-and the amazing places they can take youand much, much more. Author JL Collins accompanies these readers' stories with reflections on his "rules for the road"-as well as a candid conversation about the journey to financial freedom with his daughter, the inspiration for his original international bestseller.Pathfinders is the ultimate compan

In today’s Buddhist sphere, numerous claims have been made on what the Buddha has taught. However, were they truly spoken by the Buddha? The Buddha-Dharma: Pure and Simple series is an exploration of over 300 topics, where Venerable Master Hsing Yun clarifies the Buddha’s teachings in a way that is accessible and relevant to modern readers. Erroneous Buddhist views should be corrected, the true meaning of the Dharma must be preserved in order to hold true to the original intents of the Buddha.

The bike that is most fun to ride is the bike that you have made yourself, and the good news is that anyone can do it. This simple guide walks you through the process, from working out what you need,

ALL YOU NEED IS PAPER! All the puzzles inside are made out of paper — from simple teasers to extreme brain workouts! ORIGINAL DESIGNS Co-developed by a mathematician, an origami artist and a mechanica

Scholastic's Time-to-Discover series has won praise from educators for its simple language, beautiful photography, and varied science-oriented topics. Complex topics are made accessible to children of

Fed up with her terrible triplet brothers, Loula decides it's time her parents made her a sister. But they explain it isn't that simple -- it takes special "ingredients." With Gilbert, the chauffeur,

Night-night! Babies need to nap, and this book is full of all the things that made bedtime routines fun. These adorable, sturdy board books are perfect for babies. With simple texts all about baby-fri

Some people believe great basketball players are born and others say that they are made. This book will prove the latter. With lessons that are simple and easy to learn, Coach Godwin shows you first h

This earth-friendly series is made from 98% post consumer recycled materials and printed with eco friendly inks. Each hardcover book's simple,nonfiction content inspires children to love and respect t

From “The Godfather of FI”, a follow-up to his international bestselling finance sensation The Simple Path to Wealth. Pathfinders brings together scores of amazing and insightful real-life stories from real people on a quest to find financial independence—providing practical encouragement and inspiration for anyone who wants to join them.From "The Godfather of FI", a follow-up to his international bestselling personal finance sensation The Simple Path to Wealth!Pathfinders brings together scores of amazing and insightful real-life stories from real people on the journey to financial independence – providing practical encouragement and inspiration for anyone who wants to join them.Lighting the way in the real world to The Simple Path to Wealth, these are fascinating, heartfelt, often surprising tales:- of struggles overcome and the rewards that followed- of enterprising solutions to unexpected problems- of sacrifices made and the kindness of strangers- of surprisingly simple steps – and

In today’s Buddhist sphere, numerous claims have been made on what the Buddha has taught. However, were these teachings truly spoken by the Buddha? The Buddha-Dharma: Pure and Simple series is an exploration of over 300 topics, where Venerable Master Hsing Yun clarifies the Buddha’s teachings in a way that is accessible and relevant to modern readers. Erroneous Buddhist views should be corrected, the true meaning of the Buddha must be preserved to hold true to the original intents of the Buddha. All Buddhist practice begins with right view, for it is the compass that points toward the true path of cultivation. This fifth installment continues laying the groundwork of this foundation by addressing age-old misconceptions. Covering a wide range of social issues from the perspective of the Buddha-Dharma, Venerable Master offers readers a practical but profound approach to Buddhist practice in daily life.

Invite your kids into the kitchen this holiday season, with this easy kids' cookbook for ages 8-12!Learning to cook should be as easy and fun as enjoying the final product. Super Simple Cooking for Kids gives kids a taste for kitchen independence (and delicious food!). With 50 simple recipes designed specifically for beginners, this kids' cookbook sticks to the basics, so they can make these recipes with affordable tools and ingredients that are easy to find, and probably already in your kitchen!They'll start by learning how to follow a recipe, how to be safe in the kitchen, and when to ask a grownup to help. Then, pint-size chefs can try simple, delicious recipes for every meal, like Pumpkin Pancakes, Chicken Taquitos, and Baked Ravioli!Simple enough for kids --Dig into 50 tasty recipes that only use 5 to 10 ingredients, so they're easy enough for kids to do mostly on their own--and easy enough to minimize time and mess.Keep it fun-- Handy indicators of each recipe's difficulty let yo

From the author of the bestselling children's book When God Made You comes a rhythmic, whimsical journey through creation--for little readers who love science and wonder and the beginnings of all things.For spiritual parents who are looking for a different kind of creation book, Matthew Paul Turner's When God Made the World focuses on the complex way that God created our vast and scientifically operating universe, including the biodiversity of life on our planet and the intricacies of a vast solar system. Scottish illustrator Gillian Gamble brings the natural world to vibrant life with rich colors and poignant detail certain to stretch young minds and engage imaginations.Planet Earth, God made a blue and green sphere,And designed it to orbit the sun once a year.God made daytime and nighttime, climates and seasons,And all kinds of weather that vary by region.God made continents and oceans, islands and seas,A north and south pole that God put in deep freeze.God carved rivers and brooks,

Learn the simplest ways to get things done with Microsoft Access 2013Get the full-color, visual guide that makes learning Microsoft Access 2013 plain and simple! Follow the book’s easy steps and scree

Fish Do Not Have Feet is the latest offering from I Can Read Comics, an early reader line that familiarizes children with the world of graphic novel storytelling and encourages visual literacy in emerging readers. Critically acclaimed TJ Miller's humor shines in this story about a Fish who is determined to try out everything with his newfound feet, much to the dismay of his friend Octopus.This Level 1 I Can Read Comic is: Perfect for Shared Reading: Simple words, clear pictures, and easy-to-follow panels help children learn how pictures and text work together to tell a story.WELL-RESPECTED CREATOR: TJ's previous titles have received accolades from folks in the industry, including starred reviews from School Library Journal and Publishers Weekly.SWEET, VIBRANT ART: Fish's shenanigans trying to convince Octopus of the joys of having feet are brought to life in Tim's signature style.EXPERT-VETTED: The I Can Read Comics program was made in consultation with educators and librarians.SOCIAL-

A flap-filled look at life in the Stone Age, with engaging pictures and quirky facts.A lift-the-flap book packed with fascinating information about life from the Stone Age (including the start of farming) to Bronze-Age metal working and the war-torn Iron Age. Flaps to lift on every page reveal why people made cave paintings, how they crafted tools such as spears and canoes, and where they lived - from caves and simple tents to sturdy houses and even huge hill forts.- Ideal for school studies and fun to dip in and out of for pleasure.- Covers how people lived, dressed, cooked, bult, crafted, farmed and celebrated at this early period.

Learn How to Draw Spring Things in Just 5 Minutes—The Perfect Easter Art Book for Kids!Inspire creativity and confidence this spring with fun, step-by-step drawing lessons made just for kids! From Easter eggs and bunnies to flowers, rainbows, and bees, this beginner-friendly “how to draw” book makes learning to draw simple, exciting, and festive.Created by professional artist and author Alli Koch, Spring Things turns art time into a playful spring adventure for every girl and boy ages 7–12. Whether your child is brand new to drawing or already loves to create, this book is an ideal Easter basket stuffer, birthday present, homeschool art resource, or classroom activity. It also makes one of the most fun Easter gifts for kids who love to draw!What’s Inside:FUN & EASY 5-MINUTE DRAWING LESSONS: Simple, step-by-step instructions help kids learn how to draw spring and Easter-themed pictures in just minutes—perfect for beginners with no experience required.40+ ADORABLE SPRING & EASTER

The One Year Bible--discover one year Bible reading made simple and achievable!Millions of people have benefited from reading through God's entire Word by using The One Year Bible. Now available in The Message Translation! This bestselling reading Bible divides the text into 365 sections, so you can read through the entire Bible in one unforgettable year--in as little as 15 minutes a day.Convenience No other "through the Bible" plan presents the entire Bible in such a user-friendly format. Start any day of the year!The Message Translation The Message is a reading Bible that uses contemporary language translated from the original Greek and Hebrew Scriptures by scholar, pastor, author, and poet Eugene Peterson. Thoroughly reviewed and approved by twenty biblical scholars, The Message combines the authority of God's Word with the cadence and energy of conversational English.Unique Design Each 15-minute daily reading includes a portion from the Old Testament, the New Testament, Psalms, and

Understand the rules of English grammar with this fun, fully illustrated reference book for children aged 5–9 who are studying English as a foreign language.Make learning grammar fun with this clear, simple and visual guide for children learning English as a foreign language or English as a second language (ESL). Young learners of English will be captivated and engaged by the dynamic visual approach that sets English for Everyone Junior: English Grammar apart from other language materials for children. Attractive illustrations, clear layouts, and simple explanations present and explain the rules of the English language in a way that is easy for younger learners to understand and digest. The grammar covered in this reference book will help children to describe the world around them, talk about their likes and dislikes, ask questions, and form negative sentences. Grammar is first presented in a realistic scene, and then broken down into small chunks that are easy to unders

A gentle retelling of C. S. Lewis’s classic bestseller, The Lion, the Witch and the Wardrobe, perfect for storytime with the youngest readers! Now available for the first time ever as a board book, a whole new generation of readers will fall in love with The Chronicles of Narnia in this abridged retelling of C.S. Lewis’s most beloved classic. With simple text paired with bright illustrations by Joey Chou, this is a must-have board book for a young child’s first library – a perfect introduction to the world of Narnia for very young readers.Since its original publication over seventy years ago, this story about four children who step through a wardrobe door and find the magical land of Narnia has delighted readers of all ages. The Lion, the Witch and the Wardrobe has been made into a blockbuster movie and an acclaimed play and has been read by over 100 million people around the world.

"Investing is a simple activity, which an entire industry strives to make complicated to justify its existence."At a time when a record number of people are investing in the stock market, this book by award-winning financial writer Nicolas Bérubé reveals how any investor can get rich and beat the professionals at their own game by investing less than an hour a year of their time.Admitting that he felt like a 'zero' after his first mistakes as a beginner investor, Nicolas has never stopped trying to understand what separates the winners from the losers. He has observed how the greatest investors around the world think and act, meeting and interviewing many of them, and going on to include the revealing results here.He also uses little-known examples, such as the forgotten theft of the Mona Lisa, Isaac Newton's stock market disaster, and the mistake made by one of the world's greatest investors, to make learning about investing a compelling journey through history, psychology, and financ

Even the youngest robotocists will love flipping the flaps to create their own robot--while exploring a simple A to Z roundup of robotics terms. Found your circuit-board head? Your voice-control torso? Your hydrojet feet? Hooray! You've made one of the 729 mix-and-match robots that are possible with this innovative flip-flap book. Alongside the bright and cheery illustrations of robot parts is a basic alphabetical listing of terms--from android to gears, neural network to program, wheels to Z-drive--and a basic definition of each. With a concealed spiral binding and sturdy card stock pages to hold up to enthusiastic flap-turning, AlphaBot is full of appeal for young robot lovers, preschoolers who love machines, and anyone looking for STEM books for the younger set. Back matter includes a brief explanation of the three key abilities of robots: to sense, think, and act.

“A fresh and surprising volume that blurs the boundary between text and illustration.” -- Publishers Weekly"Katsumi Komagata's books are magic doors. A Place Where Stars Rest is a wonder." —Leonard S. MarcusThis whimsical cut-out paper book gently describes the night sky and the community of stars that live and rest there.A Place Where Stars Rest is a beautiful picture book made with the texture and shape of paper.Internationally praised Japanese artist and designer Katsumi Komagata tells a tender and simple story on the nature of stars. Each page is complete with text in English, French, and Japanese. The book was originally produced as a gift from the city of Grenoble in celebration of all the babies born that year.

Introducing My First Brain Quest for babies! These chunky board books introduce early learning concepts - like first numbers and counting - with bright images, simple vocabulary, and signature Brain Quest Q&A fun.Now it’s baby’s turn! Announcing a brand new Brain Quest program for the very youngest readers. Imbued with the “It’s Fun to Be Smart!” core value that’s made Brain Quest America’s beloved #1 educational brand with over 56 million copies in print, My First Brain Quest is a series of chunky board books that introduce babies and toddlers to early learning concepts through bright, colorful illustrations, simple vocabulary, and the signature interactive Brain Quest question and answer format.Introducing the series are three titles. 1,2,3s is an 8” x 8” board book designed to build skills in pre-math. 1,2,3s is a rhyming counting book―“Who is swinging? Who is that? Two cats are swinging. Two swinging cats.”―that presents math skills like counting forward and back, number identi

Introducing My First Brain Quest for babies! These chunky board books introduce early learning concepts - like the alphabet and phonics - with bright images, simple vocabulary, and signature Brain Quest Q&A fun.Now it’s baby’s turn! Announcing a brand new Brain Quest program for the very youngest readers. Imbued with the “It’s Fun to Be Smart!” core value that’s made Brain Quest America’s beloved #1 educational brand with over 56 million copies in print, My First Brain Quest is a series of chunky board books that introduce babies and toddlers to early learning concepts through bright, colorful illustrations, simple vocabulary, and the signature interactive Brain Quest question and answer format.Introducing the series are three titles. ABCs is an 8”x 8” board book designed to build skills in pre-reading. ABCs is a truly delightful book to read aloud―the language is so fresh and fun―while at the same time it helps babies and toddlers learn the letters of the alphabet while expanding

A fully illustrated non-fiction picture book that lets readers discover how their favourite foods are grown and made – with exclusive recipes from Annabel Karmel for each one. Images from renowned children's artist Alex Willmore make each food cheekily spring to life on the page, telling the story of its creation to the reader. Find out how eggs, cheese, tomatoes, pasta, strawberries, honey and chocolate are grown and made, and enjoy the fun, step-by-step food activities in each section too.Best of all, Annabel includes two fantastic, child-friendly recipes for each food. They're perfect for getting kids to create and eat wonderful meals with their favourite food – and for getting fussy eaters to try new foods too.

This is NO ORDINARY how-to-draw book! It's simple (only 7-steps) and so much FUN! Includes drawing tips, animal facts, and bonus drawing activities!Are you ready to go on a wild and crazy drawing journey of EPIC PROPORTIONS? Just kidding. Well, it could be a little wild--we're drawing fun animals. ROAR!Learn how to draw 92 different animals! Follow the 7 simple steps for each animal to become a SUPER-FUN-ANIMAL-DRAWING-EXPERT.You'll draw: PetsFarm AnimalsRainforest AnimalsSavanna AnimalsWoodland AnimalsOcean AnimalsBaby AnimalsThere's lots of extra fun included inside: Cool drawing tips: Did you know the letter "T" shape is the perfect nose for lambs and llamas?Fun facts about animals: Did you know that the little hop that guinea pigs make is called popcorning?PLUS bonus drawing activities throughout the book: draw party animals, create a comic, take your pet to the pet resort, make faces in the photo booth, and tons more!And a Certificate of Awesome DrawingNow go grab a pen and pencil

ABOUT ENGLISH FOR EVERYONE JUNIOR SIGHT WORDS FLASH CARDSA set of beautifully illustrated sight word flash cards for preschool children; introduces 100 first sight words. Make learning new sight words fun with this beautifully illustrated pack of 100 flash cards. All the featured words have been selected from the Dolch and Fry word lists for children aged 4–5. On one side of each card is an essential sight word (words that frequently appear in text and are best remembered by sight) in large, bold lettering for easy reading. On the reverse, the word is repeated with a simple example sentence and illustration to put the word into context. Children can use the cards to learn the meaning of sight words before memorizing the words and testing their knowledge. Five additional cards are packed with suggestions for educational games and activities. Simple to use and fun, these flash cards are made of sturdy laminated cardboard and are suitable for young hands to play with again

互動冒險故事帶孩子走入地球科學領域，認識地殼碰撞、水循環與大自然如何鬼斧神工地雕塑出各種風貌。了解地球環境要花數千萬年時間生成，而破壞僅在一夕之間，進一步提升環保素養。Geology and earth science made easy (to learn) and super quick (to read about). You, too, can make a mountain―just grab this nonfiction picture book and start today!DO IT YOURSELF!START TODAY!From shaping peaks and crafting a glacier to nurturing your own plants and animals, these nine simple steps cover everything you need to know to make your very own mountain. In this book, you'll learn how to• Crush a piece of continent into a mountain range;• Freeze and melt glaciers;• Carve ravines, valleys, rivers, and mountain lakes;• Foster plants and develop a fertile layer of soil; and• Fill your mountain with a wide variety of animals that will work together to keep your mountain ecosystems healthyYES―YOU, TOO, CAN MAKE A MOUNTAIN!It is a big job, but it's also a thrilling adventure! Pack your snacks, load up your gear, and get ready for the challenge of a lifetime!*Tectonic plates, tools, and wildlife not i

A charming picture book for young children to learn simple facts about spending money. Welcome to Bunnyland, where carrots are money!Sonny gets three carrots for his allowance every week but wants to buy EVERYTHING with it. He wants a toy rocket, a pogo stick AND a bouncy castle! When he discovers he doesn't have enough carrots for it all, he'll need to make some decisions about what's most important to him.It's never too early to teach your little bunny about money! Collect all the books in the Moneybunny series:Earn It! (A Moneybunny Book)Give It! (A Moneybunny Book)Save It! (A Moneybunny Book)

A charming picture book for young children to learn simple facts about saving money. Welcome to Bunnyland, where carrots are money! Honey earns two carrots a week for taking care of her little siblings, but they're very bouncy and VERY loud! All Honey wants is to buy a playhouse of her own for some peace and quiet, and with a bit of maths, decision-making and patience, Honey learns that she can save up to achieve her big dreams. It's never too early to teach your little bunny about money! Collect all the books in the Moneybunny series:Spend It! (A Moneybunny Book)Earn It! (A Moneybunny Book)Give It! (A Moneybunny Book)

A charming picture book for young children to learn simple facts about earning money. Welcome to Bunnyland, where carrots are money! Bun loves to sing and just wants to be rich and famous. When her mum reminds her that stardom takes time and hard work, Bun realises that she'll need to start earning some carrots to make her dreams come true! It's never too early to teach your little bunny about money! Collect all the books in the Moneybunny series:Give It! (A Moneybunny Book)Save It! (A Moneybunny Book)Spend It! (A Moneybunny Book)

A casual introduction, a challenge to a simple game of chess, a lovers' reunion, a meaningless infidelity: from such small seeds Zweig brings forth five startlingly tense tales-meditations on the fragility of love, the limits of obsession, the combustibility of secrets and betrayal. To read anything by Zweig is to risk addiction; in this collection the power of his writing-which, with its unabashed intensity and narrative drive, made him one of the bestselling and most acclaimed authors in the world-is clear and irresistible. Each of these stories is a bolt of experience, unforgettable and unique.

I am perfectly willing to act as business manager for the Franco-Midland Hardware Company, at a minimum salary of £500. – Mr Hall Pycroft. Hall Pycroft is a simple man, looking for a simple job.But working for the Pinner brothers is certainly not simple. When Pycroft finds himself caught in the middle of a troubling mystery, he turns to the only man he knows can solve it: Sherlock Holmes.

Based on the mightily uplifting little book, Ishi: Simple Tips from a Solid Friend and its adorable Instagram account, @ishitherock, Ishi Postcards is a set of 30 postcards to send to someone in need

Join even more of the world's most inspiring women in this amazing activity book based on Kate Pankhurst's Fantastically Great Women Who Made History, the eagerly anticipated follow up to Kate Pankhur