With the competitiveness reforms introduced beginning in 1991, most Indian companies placed a new emphasis on customer service, yet often there is a mismatch between the policies articulated by top ma
The second edition of this case-based text/reference contains many new mini-cases from 2007-2012, and a new emphasis on the consequences of failing to innovate. Also new are action learning exercises,
There is an increasing need felt in the Management Consulting industry in India for sharing of experience in various functional areas and emerging sectors. Business schools have case studies which par
Redesigning the Stock Market: A Fractal Approach aims to alter the core of the global business machinery by integrating more long-sighted heuristics into trading mechanisms. These trading mechanisms e
Halve, a branding consultant in India, analyzes the development of 12 established, successful Indian brands that have survived competitive challenges and changes in customer preferences in India's hyp
Kapoor (chairman and managing director, Samsika Marketing Consultants Pvt Ltd, India) provides a revised second edition of his slim volume on how to create winning brands. His nine shaastras (literall
Fractal relationships in nature have been studied, and provide a useful explanation for what before had appeared to be aberrant natural variations. According to Malik, organizations (in which he inclu
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges.Sales and Distribution Management: An Indian Perspective aim
Poetry. "Sometimes questions are answers and answers are questions in these dialogic verses. Death, love, history, sorrow, language, joy and prayer are subjects masterfully interwoven in John High's b
