The Secrets to gaining, keeping, and using trust to grow business,/p> "Everyday the news reveals another betrayal of trust, and as a result clients are unprepared to trust anyone."'Dan S. Kennedy'Millionaire maker' Dan S. Kennedy, joined by entrepreneur and financial consultant Matt Zagula, present an eye-opening look at the core of all business'trust'and teach service providers and sales professionals how to use it to build competitive differentiation, create price elasticity, and attract more affluent clients.The authors disclose:8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today's untrusting prospects How to avoid dumb mistakes that scream 'salesman' to prospects How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge This book will appeal to Kennedy's 1 million + followers, plus many other busines
