Maximize your presence in the China marketTo drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. Supercharged e
Describes how to measure the return on investment of your social media campaign by establishing a plan, goals, audience and distribution strategy before using the tools and techniques to measure perfo
The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to
It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your
This is a fascinating collection of essays about Israeli society and its institutions. It is written by practitioners who have experience and understanding, who are equipped with the insight and knowl
Why are some marriages more successful, more satisfying, and more enduring than others?The answer to this question is perhaps the most widely studied and best-known part of our marriage and family-the
Two education professors from East Carolina University challenge teachers to view discipline issues through a language lens, and provide hundreds of professional language examples that they promise wi
