Bryon, a specialist in psychometrics and training solutions, explains how to pass graduate psychometric tests given in the UK to graduates and management candidates, with a focus on graduates who need
Professors, practitioners, and consultants in humanitarian logistics examine the challenges of organizing aid and distributing resources in response to natural disasters. The book features a reader-fr
Bold is about 14 businesses brave enough to challenge industry norms. They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from e
Marketing Your Business is an all-in-one guide to marketing tactics that help a business succeed. With an emphasis on internet marketing, it covers all aspects of marketing to de
How to Pass Selection Tests will help anyone who faces employers' tests, providing expert advice and practice material.The first part of the book advises candidates on the different types of test,
In this work for general readers, Phillips, a UK business journalist, examines the biggest business failures of recent history (plus a few older classics) and analyzes the key decisions that led to fa
"From the world renowned leadership expert John Adair, comes this unique volume of all his classic works, including How to Grow Leaders, The Inspirational Leader, Leadership and Motivation, Not Bosses
Increasingly open to foreign investment, and with a burgeoning consumer market as well as a currency no longer formally linked to the US dollar, China represents an enormous commercial opportunity -
Bid Management is a no-nonsense, practical guide that will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of
Effective Project Management reveals what the best project managers know, say and do. Condensing 20 years of hands-on project management experience, it will show you what to do in simple, smart and p
The single most significant cause of motivation problems is a lack of basic day-to-day recognition. Taking recognition seriously can have a major impact on the effectiveness of a business. A Guide to
Today's 13-29 year olds are more likely to value authenticity and are turned off by marketing spins say Van den Bergh (InSites Consulting) and Behrer (MTV Northern Europe). Preferring real contact wit
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. How to Prepar
This book helps readers find innovative products and services from outside their organizations. It shows how to apply those innovations to one's business strategy and how to
There is an urgent need for new thinking - a clear mind shift - in terms of leadership and people management, as the focus of world recovery switches from US/Western best practices to recovery and gr
Sticky Marketing will introduce you to the new principles and philosophies that companies need in order to succeed today. It will show you:Why "Return on Engagement" rather than "Return on Investment"
Being confident is the foundation of success. It empowers you to do more and to do it better.Confidence at Work will help you understand how to grow your confidence and get ahead.Beginning with a det
Deciding how to effectively reward staff can be one of the most difficult and contentious areas in people management. Getting it right can help promote an engaged workforce, and significantly improve
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results.How to Write a Marketing Plan makes the task m
From bargaining for a lower price to asking for vacation time, negotiating is a skill essential for improved business performance and better business relationships. In this new edition, David Oliver l
How to Manage People is a practical book from best-selling author Michael Armstrong. It provides advice for managers and team leaders on how to get the best results from people in their team. Many ma
A distillation of Michael Armstrong's knowledge and experience, How to Manage People provides practical advice to managers and team leaders who don't have an HR department to support them. The text co
This fully updated sixth edition of Customer Care Excellence recognizes these trends and demonstrates in a clear, practical way how to develop and sustain a customer-service focus. The book places gr
An aptitude test is designed to measure the potential for achievement in an individual, whilst an IQ test is a standardized test designed to measure intelligence. Both are now increasingly encountere
Parkin, who has worked as a trainer and consultant for organizations, continues her previous volume, Tales of Trainers, with 50 more stories, myths, fables, and fairy tales to use to engage learners i
Showing you how and when to use stories to maximum effect, Tales for Change will immediately help managers, trainers, educators and coaches reinforce key messages or stimulate fresh thinking. The boo
Successful Interviewing and Recruitment teaches you how to structure the interview, spot exceptional candidates and hire only the best who will add value to your business. Guiding you towards questio
Plenty of managers know how to interview, but few can interview well. Identifying the best candidates leads to shorter training time, greater productivity, and quicker results.Successful Interv
Useful to a wide readership, this volume not only presents 50 stories for trainers and coaches to use, it offers a detailed discussion of the business of coaching itself and gives specific, practical
Many companies now use aptitude tests in job selection and assessment procedures. How to Pass Advanced Aptitude Tests is aimed at job candidates applying for positions of increased responsibility
Al-Jajjoka (IT and computing, Uxbridge College, UK) presents a third-edition resource tool for job-seeking individuals--particularly in the IT, management, and finance fields--who want to identify the
Anyone with access to a broadband connection can make money online. Unlike "bricks and mortar" businesses, the online world has low entry costs; all you need to know is what to do.A Quick Start Guide
Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketi
Cloud computing enables businesses to do away with servers, cables and much of their other IT hardware by running their software online. It offers particular advantage to small business, as the
A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team.Strategic Leadership, from the
Bryon, who specializes in psychometrics and training solutions at a consultancy in the UK, explains how to pass advanced verbal reasoning tests for those applying for employment or training at graduat
This pocket (5.5x8.5") guide offers advice for those applying for graduate and management trainee positions and senior management roles, to help them prepare for tests used in the workplace and in edu
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effec
This pocket (5x8") guide explains how to use podcasts to establish a corporate, commercial, or individual online presence. It gives technical information on types of equipment needed (some available f
The recruitment process for jobs in the United Kingdom's (UK) Civil Service is tough. Competition is fierce and candidates must first pass qualifying tests.How to Pass the Civil Service Qualifying Tes
