Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information need
Full of tips, tools, and techniques, this resource explores every aspect of the negotiation process including tactics and countermeasures; handling deadlock; making concessions; enhancing one's autho
The information-driven economy requires that business managers and executives understand how information security risks to their organizations are being treated by their information technology (IT) de
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. For those who know that brand management is crucial but don't know how to go about it,
To help teachers and educators, this updated edition successfully pulls together the theory and practice of learning through activity-based experience and explains in detail how to implement it.
Focusing on career and professional development programs, the first half of this book examines the nature and potential relevance of learning theories from the functionalist, engagement, and evolution
In this updated expos on global money laundering, Lilley reveals how highly sophisticated criminal organizations and terrorist groups are undermining the economies and governments of countries.
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at gre
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations pr
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues:
Most organizations are profoundly unhealthy, plagued by poor organizational design, faulty company strategy, poor company culture, and unhappy employees. "The Healthy Organization" outlines an approa
Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he l
British marketing consultant offers advice in the form of questions and answers about such matters as segmentation, position, the marketing mix, planning, and buyer behavior. He includes a glossary. T
Part 1 provides a detailed and clearly structured step-by-step approach, which will help anyone to develop the ability to coach others. Importantly, however, as well as helping to develop the skills o
"Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource
Transport managers perform an essential and rewarding function in society, controlling the infrastructure that allows people and goods to move around conveniently and swiftly. However, it is also high
Call centers are one of the expanding industries of the 21st century and telesales is an important component of that business. An increasing number of companies are looking to improve their sales thro
Middle managers in secondary schools are being asked to develop and display first class management skills. This text seeks to meet the needs of those who need to develop and update skills for their pr
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are th
This text examines the issues surrounding student drop-outs and presents a practical guide to identifying reasons for drop out and developing solutions to the problem of retaining students in higher e
A study of creativity in the context of education, an issue of great importance for teachers and students alike. It considers just how creativity "works" and how it can be encouraged. The book has an
Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertisi
A critical guide to the key principles, methods, implications and benefit of competence-based techniques and vocational qualifications both in the UK and elsewhere. Part One examines the purpose and u
In order to assess and improve the effectiveness and quality of teaching it is necessary to evaluate the learning experience of students receiving tuition. This short, accessible and practical handboo
Building on the author's previously published works -- The Facilitators' Handbook and Group Facilitation -- this comprehensive guide provides the key to successful facilitation.
Universities are rarely structured to facilitate learning and when they are, it is often done so in a limited way. This book looks at the theory and practice of learning and how universities can impro
Problem-based learning is a way of constructing and teaching courses using problems as the stimulus and focus for student activity. This edition looks at the topic in the light of changes since the fi
Schemes involving students as tutors are in place in many countries. This work aims to stimulate and encourage the use of an educational technique through which teachers in tertiary and secondary educ
A guide for novice and experienced practitioners in instructional design which outlines the theory and procedures of specific types of formative evaluations (processes for trying out and revising inst
This definitive, bestselling text in the field of change management provides comprehensive guidance of everything needed to successfully navigate times of change.Making Sense of Change Management prov
Success. Innovation. Creativity. Growth. We all want these things at work - but the one thing they all have in common is that they involve failure.A fear of failure, or the inability to bounce back an
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know
Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to W
Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to W
Create your dream job by turning your passion into a profitable business. The business world has completely changed. The old routes to building a successful organization have been entirely revolutioni
