Excellent communication skills are vital in today's workplace. Whether keeping the interest of a large audience or impressing a potential employer, sounding the part is key. This fourth edition of Imp
Why are the New Zealand All Blacks the best rugby team in the world? How does the Kirov Ballet produce generation after generation of exceptional ballerinas? How did Southwest Airlines evolve from bei
Appreciative Inquiry (AI) is now a widely recognized process for engaging people in organizational development and change management. Based around conversational practice, it is a particular way of as
The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, the
Develop Your Leadership Skills is John Adair’s most accessible title on leadership. Full of exercises and checklists, it can help boost confidence levels and guide and inspire anyone on their journey
As recruitment becomes increasingly more important to businesses trying to achieve their corporate objectives, professional recruiters must also revise their game, delivering new and innovative soluti
All trainee teachers in England and Wales have to sit numeracy and literacy skills tests in order to achieve Qualified Teacher Status (QTS) which permits them to continue or start teaching. How to Pas
When change initiatives fail, many times the organization is blamed for not aligning projects to business needs from the beginning, or for not turning knowledge into action.Making Change Work argues t
Milton, an international knowledge management consultant, and Lambe, a consultant specializing in knowledge, learning, and innovation, offer a handbook that outlines each stage of creating and impleme
In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do
Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competi
Work engagement is an intriguing dimension of workplace psychology. According to a study done by Gallup, 87% of employees identify as either not engaged or actively disengaged, and actively disengaged
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10
Managing Employment Relations is an indispensable guide for anyone studying the CIPD Level 7 Advanced module Managing Employment Relations as well as anyone looking for a thorough understanding of the
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive
“Logistics” usually describes the movement of people, goods, or products from one place to another; however, logistics in the construction industry describes movement around the constructi
Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition ofMarketing Communications, has been updated to specifically focus on integrat
Not only are good communication skills necessary to have in the workplace, but possessing a knowledge of business English is vital as well. Being able to succinctly deliver a message through the writt
The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition off
As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial.The second edition of The 30 Day MBA in Internati
Geodemographics is a technique of market segmentation and a well-established data-driven analysis tool for marketers. Since its inception in 1979, its classifications have been widely used in customer
Presenting cutting-edge thinking in the field of workplace coaching, this updated third edition ofExcellence in Coaching enables coaches to achieve excellence in a rapidly evolving profession.&nbs
Being a truly innovative company is more than dreaming up new products and services; it requires a complete change to a company's organizational culture, where innovation is embodied into everything t
"Flat World Navigation introduces the new future of work in the 'flattened world' of the new digital attention-based economy, where real connections can be made in seconds across departments, business
The goal of IKEA store founder Ingar Kamprad was to provide affordable home furnishing products for many people, not just the few. Now legendary for its purchasing strategies, IKEA changed the way org
"When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, e
Non-monetary incentives and recognition programs are an area of employee motivation that is often overlooked. Yet, a strategic focus on non-cash rewards, such as additional time off, "employe
"Most successful companies have operations management at their heart. It should enable strategy and should be part of boardroom discussions. However, Cranfield research has shown that business strateg
Consumers are adopting new technologies faster than ever, and their expectations of companies are rapidly increasing. For example, in a global market study 73% of respondents stated that even when a c
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 125 words and phrases that trigger emotions, over 10
“Agility” is the ability to continuously adapt to rapidly changing circumstances, while “resilience” is being able to bounce back from setbacks. Resilience is essential if a company’s benefits are to
Air transportation is a vital component of the supply chain network. However, it is also extremely expensive to ship via air freight, making it essential that air operations are as efficient as possib
Fear has become institutionalized in many organizations. Board directors are under pressure from shareholders. Senior executives are attempting to maintain sales in a nervous market, and many people a
Businesses are constantly updating to more sustainable operations due to social and cultural issues, new legislation, and technological factors. However, it is not enough to just be sustainable -- org
Equally suitable for academic and professional courses and for those developing small businesses, this book provides 26 assignments that cover all aspects of business planning, from creating a competi
Any organization's key accounts are its lifeblood. Key Account Management puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key custom
Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Marketing Excellence Awards. This book presents 34 case studies of recent winning campaigns in tw
It is often claimed that 70% of organizational change efforts fail. This despite the popularity of linear change models, such as Kotter's 8-step model. The reason few change efforts succeed as intende
Managing staff performance is an effective mechanism for developing both staff and organizational growth. By clarifying an organization's objectives, translating these into clear individual goals and
