In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping cu
Presents the issue of political correctedness, or the effort to avoid using language about people and issues that others may find offensive, even if it involves limiting free expression, from both pro
This book examines how strategic narratives are produced, deployed, and legitimized to enable the capture of the geostrategic discursive space during times of war fighting failure. Using case studies,
In an information age of youth social movements, Youth Media Matters examines how young people are using new media technologies to tell stories about themselves and their social worlds. They do so thr
Familiarize yourself with the basics of Python for engineering and scientific computations using this concise, practical tutorial that is focused on writing code to learn concepts. Introduction to Pyt
Master the basics of solving logic puzzles, and creating algorithms using Swift on Apple platforms. This book is based on the curriculum currently being used in common computer classes. You’ll learn t
For courses in business communications. Students launch their careers using modern communication skills For the past two decades, business communication has been in a constant flux, with ema
Exactly How to Sell is your sales aid, designed to inspire business owners and employees throughout their sales process using tried, tested and proven methods to attract more customers. Phil M Jones w
For introductory courses in law. Introducing students to the system, principles, and concepts of law Introduction to Law guides students through the beginnings of their law education, using premi
Traditionally, the subject of adolescent development has been explored using a stage based approach, often with an emphasis on the potential risks and problems of adolescence. Taking a different appro
The Science Vocabulary Quick Starts resource book for fourth to ninth grades helps students review vocabulary to become skilled in using science terms in and out of the classroom. This science resourc
For courses in criminal justice administration. #1 market choice for justice administration courses Using an active-learning approach and real-world examples, Justice Administration: Police, Cou
For courses in college algebra. Ties concepts together using a functions approach The Concepts Through Functions Series introduces functions at the start of each text, and maintains a continuo
For two-semester principles of economics courses. An intuitive and grounded approach to economics Get students to think like economists using the latest policy and data while incorporating gl
Specific, realistic strategies for integrating technology and media into the PK-12 classroom Using the ASSURE lesson plan model, Instructional Technology and Media for Learning, 12th Edition, demonst
In this title, Dale investigates the explosion in diabetes and attempts to find out why and what you can do about it. The title is intended to help relieve both type/ 1 and type/2 diabetes / using nut
Animator Norman McLaren is best known for his experimental films using pioneering techniques and his work as founder of the animation department of the National Film Board of Canada (NFB), but little
David DeSteno's Emotional Success is an exploration of harnessing the practical power of using positive emotion to impact decision making. Current models promote suppressing emotion and using willpowe
This book examines the role of women in Jewish family negotiations, using the setting of Italy from the end of the Renaissance to the Baroque. In ghettos at night and under the scrutiny of inquisition
"Drawing on the immediacy of overheard conversation, she has pioneered a style of theatre made to seem as untheatrical as possible, while using the tools of the stage to focus audience attention. . .
Create delicious mocktails and low-sugar cocktails, using home-grown and foraged ingredients. Award-winning cocktail-maker and gardener Lottie Muir brings you another selection of wonderfully wild and
White-Collar Crime: An Opportunity Perspective analyzes white-collar crime within a coherent theoretical framework. Using the opportunity perspective, which assumes that all crimes depend on offenders
Food safety is a multi-faceted subject, using microbiology, chemistry, standards and regulations, and risk management to address issues involving bacterial pathogens, chemical contaminants, natural to
The aim of this book is to help the readers understand the concepts, techniques, terminologies, and equations appearing in the existing books on engineering mathematics using MATLAB. Using MATLAB for
Learn to build a fully-functional 2D game inspired by the 1979 Atari classic, Asteroids, using just HTML5, CSS and JavaScript. Developing games has never been easier than it is now. New web technology
This carefully written monograph covers the Sparre Andersen process in an actuarial context using the renewal process as the model for claim counts. A unified reference on Sparre Andersen (renewal ri
This book develops a machine-learning framework for predicting economic growth. It can also be considered as a primer for using machine learning (also known as data mining or data analytics) to answer
Yoga for Joint Health is a comprehensive step-by-step guide for using yoga and lifestyle modifications to promote joint health. This book is ideal for anyone interested in maintaining the health of
Deploy deep learning solutions in production with ease using TensorFlow. You'll also develop the mathematical understanding and intuition required to invent new deep learning architectures and solutio
This fully updated study guide covers every topic on the current version of the CompTIA Security+ exam Take the latest version of the CompTIA Security+ exam with complete confidence using the detailed
"This book explores how to assess, characterize and design urban spaces using perceptual approaches. It gathered theory and case studies on methods for data collection and analysis of individual respo
Firm growth. This concept has interested researchers for generations. Economists have sought to predict and measure firm growth using a host of different variables, while strategic management scholars
Get started using the C# programming language. Based on the author’s 15 years of experience teaching beginners, the book provides you with a step-by-step introduction to the principles of programming,
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successfu
"This book explores the extraction and prediction of patterns at multiple levels of abstraction. It involves a procedure handling both numeric and nominal data at once using a single method and the me
McLemore builds on the foundation of Bowie and Big-Knife Fighting System to teach you more complex fighting techniques with the Bowie knife. Using the same highly effective workbook format, McLemore p
Using a vectors-first approach, Elements of Electromagnetics, Seventh Edition, covers electrostatics, magnetostatics, fields, waves, and applications like transmission lines, waveguides, and antennas.
Make 60 delicious recipes using the home cook’s newest dream appliance: the multicooker! With its 6-in-1 capabilities, the multicooker saves time and space in the kitchen—and once you try
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand exampl
