Part of a series on writing practices, curricula, and teaching, this collection of twenty-one essays on copyright law explores the effects of intellectual property law on writing in the classroom. The
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or y
In this reprint from 2000, Gettins, a copywriter based in London, explains how to produce effective advertising copy, using eight rules: knowing the target market, doing research, answering the brief,
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what e
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential
This collection of 40 short quotes?including favorites about friendship, respect, and generosity?helps young writers build beginning cursive skills while encouraging positive behavior and good citizen
You Too Can Write Words That Make Money! This must-read book is not just an entrepreneur’s toolbox – it’s a goldmine! And it’s jam-packed with real-life advice and valuable tools EVERY entrepreneur MU
＼文案變現，策略先行／不好的文案各有原因，好文案卻有共同法則你知道嗎？真正的行銷魔法，不是「賣香腸」，而是讓人聽見「煎香腸的滋滋作響」！20年頂尖文案專家，手把手帶你寫出好文案從基礎到進階，全面拆解成交文案的關鍵，讓你不再靠靈感寫文案，而是憑策略取勝！★榮登多國Amazon暢銷榜No.1★英國創意藝術大學UCA指定教材★170個文案必備技巧，讓你的文案有血有肉，情緒價值拉滿寫文案，就像搭橋──橋架得準，成交就穩！本書給你全方位、超實用的文案寫作指南作者湯姆．奧爾布萊頓，擁有超過20年的實戰經驗，曾為多家國際頂級品牌操刀，包含：英國保誠集團、滙豐、環球音樂集團、Fuji等，客戶遍及全球。在書中，他濃縮多年經驗和頂尖文案的創作邏輯，轉化為清晰可行的實戰步驟與技巧：▍ PART I 策畫文案：下筆前的策略思考教你深入了解產品，還有它帶來的利益，同時學會洞察讀者，並將這些元素整合到brief中。▍ PART II 撰寫文案：從開頭到結尾的寫作技藝了解8大標題設計技巧、組織文案結構，和打造強而有力的CTA。▍ PART III 升級文案：讓你的文案成效翻倍跳探討如何讓你的文案具有創意、說服力和吸引力；為你的品牌，找到正確的語氣；提升寫作水準，並回應客戶的改稿建議。只要需要寫文案，這本書就是你的秘密武器！【本書特色】實戰技巧一次到位，讓文案直擊人心、精準成交：✔ 一擊必中：9 大心理技巧，讓轉換率翻倍成長✔ 強力升級：6 大寫作絕技，瞬間提升說服力✔ 抓準需求：1 個關鍵問題，挖出消費者痛點✔ 擺脫卡關：6 種方法，終結文案難產✔ 精準吸睛：20 個黃金訣竅，打造有記憶點、驚喜感的文案從B2B到B2C，大量文案範例，橫跨不同產業、不同品項、不同類型，不論是品牌 slogan、廣告文案、影片腳本、EDM、網站內容等，只要掌握書中的文案祕技，你也能用「對的策略」說「對的話」，實現精準轉換！
Help your preschooler learn how to trace, copy and write key first words with this colorful, practical and fun wipe-clean book. The sturdy board pages are full of great exercises and activities for yo
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha
Family historians depend upon thousands of people unknown to them. They exchange research with others; copy information from books and databases; and write libraries, societies, and government offices
Family historians depend upon thousands of people unknown to them. They exchange research with others; copy information from books and databases; and write libraries, societies, and government offices
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance write
Series Copy Based on the conviction that only translators who write poetry themselves can properly recreate the celebrated and timeless tragedies of Aeschylus, Sophocles, and Euripides, The Greek Trag
Copy This!, Paul Orfalea's inspiring, personal story of turning lemons into lemonade, may be the most unusual business memoir ever published. Paul Orfalea struggles mightily to read, to write, and
The following is inscribed on page 308 of the author's copy of Bertrand Russell's A History of Western Philosophy: ' During this chapter decided to write a history of landscape architecture, at 10.05a
Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to el
COPYWRITING FOR THE ELECTRONIC MEDIA helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the b
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.How do you write copy that will encourage more peop
A witty, informative guide to writing from Random House’s longtime copy chief and one of Twitter’s leading language gurus—in the tradition of The Elements of Style We all write, all the time
Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel you
"I would never witness anything interesting. I would never write anything beyond memos and flap copy and travel itineraries. I would simply love my wife and my daughters and hold them close and c
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly
Includes a complete copy of the Constitution.Fifty-five men met in Philadelphia in 1787 to write a document that would create a country and change a world. Here is a remarkable rendering of that fatef
Copy lines and shapes to make pictures and develop motor skills to get ready to write. Join Arty Mouse for picture-making fun. Packed with copying activities on every page, children age 3 and up will
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how t
The ability the write well in professional situations is a much sought-after and all too rare skill. Business Writing takes a hands-on approach to help you excel in writing a range of hard-copy and el
