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Advertising & IMC: Principles & Practice (GE)
95 折
出版日:2019/01/10 作者:Sandra Moriarty Nancy Mitchell William D. Wells Charles Wood  出版社:PEARSON  裝訂:平裝
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and
優惠價: 95 1311
無庫存
Basics Creative Photography 01: Design Principles
90 折
出版日:2019/01/10 作者:Jeremy Webb  出版社:Bloomsbury Academic UK  裝訂:平裝
Basics Creative Photography 01: Design Principles introduces photographers to a more considered approach that can add dynamism and impact to imagery, whatever the style or genre - something that today
優惠價: 9 1084
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Success Habits: Proven Principles for Greater Wealth, Health, and Happiness
滿額折
出版日:2019/01/10 作者:Napoleon Hill  出版社:Macmillan UK  裝訂:平裝
From legendary author of multi million-copy seller Think and Grow Rich, Napoleon Hill outlines his principles for life-changing success. Napoleon Hill, the legendary author of the classic bestseller T
優惠價: 79 564
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出版日:2019/01/10 作者:Chen  出版社:John Wiley & Sons Inc  裝訂:精裝
Provides a systematic overview of a hot research area, examining the principles and theories of energy harvesting communications This book provides a detailed and advanced level introduction to t
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出版日:2019/01/08 作者:Lobprise  出版社:John Wiley & Sons Inc  裝訂:精裝
Wiggs’s Veterinary Dentistry: Principles and Practice, Second Edition is a fully updated and expanded new edition of the classic comprehensive reference for veterinary dentistry. Provides c
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出版日:2019/01/07 作者:Richard A. Brealey; Stewart C. Myers; Franklin Allen  出版社:McGraw-Hill College  裝訂:平裝
Brealey, Principles of Corporate Finance, 13e, describes the theory and practice of corporate finance. We hardly need to explain why financial managers have to master the practical aspects of their jo
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出版日:2019/01/04 作者:Jennifer Butler; Alpesh Amin; Laura Fitzmaurice; Christine Kim  出版社:McGraw-Hill  裝訂:精裝
The FIRST textbook to cover the principles and practice of ObGyn Hospitalist Medicine ObGyn Hospitalist Medicine: Principles and Practice is the first text to encompass the core competencies in the em
優惠價: 1 5400
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Layout Essentials Revised and Updated: 100 Design Principles for Using Grids
滿額折
出版日:2019/01/03 作者:Beth Tondreau  出版社:Rock Point UK  裝訂:平裝
A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new
優惠價: 79 825
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Understanding Food: Principles And Preparation 6/e
90 折
出版日:2019/01/01 作者:Amy C. Brown  出版社:Cengage Learning  裝訂:平裝
UNDERSTANDING FOOD: PRINCIPLES AND PREPARATION thoroughly explores the science of food through core material on food selection and evaluation, food safety and food chemistry. It is ideal for an underg
優惠價: 9 1296
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出版日:2018/12/20 作者:George M. Cole  出版社:Professional Pubns Inc  裝訂:平裝
Principles and Practice of Surveying Practice Exam includes 100 multiple-choice problems that reflect the format, scope of topics, and level of difficulty of the NCEES Principles and Practice of Surve
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Designing Public Policies ― Principles and Instruments
90 折
出版日:2018/12/20 作者:Michael Howlett  出版社:Routledge  裝訂:平裝
The second edition of this highly regarded book provides a concise and accessible introduction to the principles and elements of policy design in contemporary governance. It examines in detail the ran
優惠價: 9 2281
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出版日:2018/12/06 作者:Chris Mocella; John A. Conkling  出版社:CRC Pr I Llc  裝訂:精裝
This book provides chemists with technical insight on pyrotechnics and explosives. It emphasizes basic chemical principles and practical, hands-on knowledge in the preparation of energetic materials.
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出版日:2018/12/05 作者:Sanjay Mallya; Ernest Lam  出版社:Mosby Inc  裝訂:精裝
Written specifically for dentists, White and Pharoah's Oral Radiology: Principles and Interpretation 8th Edition incorporates over 1,500 high-quality radiographic images and illustrations to demonstra
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出版日:2018/11/30 作者:Clive J. C. Phillips  出版社:Cab Intl  裝訂:精裝
Completely updated and revised, the new edition of Principles of Cattle Production continues to provide an introductory level text for all interested in beef and dairy cattle production systems. This
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出版日:2018/11/30 作者:Clive J. C. Phillips  出版社:Cab Intl  裝訂:平裝
Completely updated and revised, the new edition of Principles of Cattle Production continues to provide an introductory level text for all interested in beef and dairy cattle production systems. This
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2018/11/30 作者:Reed E. Pyeritz (EDT); Bruce R. Korf (EDT); Wayne W. Grody (EDT)  出版社:Academic Pr  裝訂:精裝
For decades, Emery and Rimoin’s Principles and Practice of Medical Genetics and Genomics has served as the ultimate resource for clinicians integrating genetics into medical practice. With detailed co
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出版日:2018/11/30 作者:Onora O'Neill  出版社:Cambridge Univ Pr  裝訂:精裝
Knowledge aims to fit the world, and action to change it. In this collection of essays, Onora O'Neill explores the relationship between these concepts and shows that principles are not enough for ethical thought or action: we also need to understand how practical judgement identifies ways of enacting them and of changing the way things are. Both ethical and technical judgement are supported, she contends, by bringing to bear multiple considerations, ranging from ethical principles to real-world constraints, and while we will never find practical algorithms - let alone ethical algorithms - that resolve moral and political issues, good practical judgement can bring abstract principles to bear in situations that call for action. Her essays thus challenge claims that all inquiry must use either the empirical methods of scientific inquiry or the interpretive methods of the humanities. They will appeal to a range of readers in moral and political philosophy.
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From Principles to Practice ― Normativity and Judgement in Ethics and Politics
滿額折
出版日:2018/11/30 作者:Onora O'Neill  出版社:Cambridge Univ Pr  裝訂:平裝
Knowledge aims to fit the world, and action to change it. In this collection of essays, Onora O'Neill explores the relationship between these concepts and shows that principles are not enough for ethical thought or action: we also need to understand how practical judgement identifies ways of enacting them and of changing the way things are. Both ethical and technical judgement are supported, she contends, by bringing to bear multiple considerations, ranging from ethical principles to real-world constraints, and while we will never find practical algorithms - let alone ethical algorithms - that resolve moral and political issues, good practical judgement can bring abstract principles to bear in situations that call for action. Her essays thus challenge claims that all inquiry must use either the empirical methods of scientific inquiry or the interpretive methods of the humanities. They will appeal to a range of readers in moral and political philosophy.
優惠價: 9 1345
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Principles of Clinical Cancer Research provides comprehensive coverage of the fundamentals of clinical cancer research, including the full spectrum of methodologies used in the field. For those involv
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出版日:2018/11/23 作者:Gregory S. Thomas (EDT); L. Samuel Wann (EDT); Myrvin H. Ellestad (EDT)  出版社:Oxford Univ Pr  裝訂:精裝
The sixth edition of Ellestad's classic text on cardiac stress testing has been extensively updated and re-written to communicate contemporary understanding of the classical principles of stress testi
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出版日:2018/11/16 作者:Shaun D. Mccullough (EDT); Dana Dolinoy (EDT)  出版社:Academic Pr  裝訂:平裝
Toxicoepigenetics: Core Principles and Applications examines epigenetics, including chromatin biology, DNA methylation and non-coding RNA, along with fundamental techniques and considerations for stud
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Principles of Package Design ― Creating Reusable Software Components
滿額折
出版日:2018/11/14 作者:Matthias Noback  出版社:Apress  裝訂:平裝
Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of cohesion and coupling, and are user- and ma
優惠價: 1 3040
無庫存
Rewarding Performance ― Guiding Principles; Custom Strategies
90 折
出版日:2018/11/08 作者:Robert J. Greene  出版社:Routledge  裝訂:平裝
Building on evergreen principles, concepts, and strategies of performance and rewards management, the second edition of Rewarding Performance is a clear guide to how strategies must be adjusted to ali
優惠價: 9 3036
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出版日:2018/10/24 作者:David Fox-pitt  出版社:Maida Vale Pub  裝訂:平裝
Literary Nonfiction. Self-Help. David Fox-Pitt likes to make things happen. In this book he gives encouragement in an uncertain world through seven golden principles defined by his own adventures, his
優惠價: 1 750
無庫存
出版日:2018/10/19 作者:Baker  出版社:John Wiley & Sons Inc  裝訂:精裝
An updated edition of the text that explores the core topics in scheduling theory The second edition of Principles of Sequencing and Scheduling has been revised and updated to provide comprehensi
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Principles of Life ― Living in Victory
滿額折
出版日:2018/10/16 作者:Travis G. Roberson  出版社:Elm Hill Pr  裝訂:平裝
“Principles of Life” provides the tangible leadership and guidance you must use daily, especially when confronted with situations and circumstances that may tempt you to choose the “
優惠價: 1 400
無庫存
出版日:2018/10/08 作者:Vitha  出版社:John Wiley & Sons Inc  裝訂:精裝
Provides students and practitioners with a comprehensive understanding of the theory of spectroscopy and the design and use of spectrophotometersIn this book, you will learn the fundamental principles
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出版日:2018/10/05 作者:Sanni  出版社:John Wiley & Sons Inc  裝訂:精裝
A comprehensive and practical guide to methods for solving complex petroleum engineering problemsPetroleum engineering is guided by overarching scientific and mathematical principles, but there is som
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出版日:2018/10/02 作者:N. W. Barber  出版社:Oxford Univ Pr  裝訂:精裝
Following on from his critically acclaimed The Constitutional State, in this new study Nick Barber explores how the principles of constitutionalism structure and influence successful states.Far from a
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出版日:2018/09/27 作者:Jing Liu; Lei Sheng; Zhi-zhu He  出版社:Springer Nature  裝訂:精裝
This book discusses the core principles and practical applications of a brand new machine category: liquid-metal soft machines and motors. After a brief introduction on the conventional soft robot and
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出版日:2018/09/25 作者:Michael J. Worth  出版社:Sage Pubns  裝訂:平裝
Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and manage
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出版日:2018/09/24 作者:Marjorie A. Hoy  出版社:Academic Pr  裝訂:平裝
Insect Molecular Genetics: An Introduction to Principles and Applications, Fourth Edition provides the most recent advances and research in entomology and molecular genetics. It demonstrates the role
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出版日:2018/09/13 作者:Guy Somberg  出版社:A K Peters Ltd  裝訂:精裝
Welcome to the second volume of Game Audio Programming: Principles and Practices – the first series of its kind dedicated to the art of game audio programming! This volume features more than 20 chapte
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出版日:2018/09/10 作者:Nelson R. Cabej  出版社:Academic Pr  裝訂:平裝
Epigenetic Principles of Evolution, Second Edition, fully examines the causal basis of evolution from an epigenetic point-of-view. By revealing the epigenetic uses of the genetic toolkit, this work de
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2018/09/07 作者:C. R. Rao (EDT); Venkat N. Gudivada (EDT)  出版社:North-Holland  裝訂:精裝
Computational Analysis and Understanding of Natural Languages: Principles, Methods and Applications, Volume 38, the latest release in this monograph that provides a cohesive and integrated exposition
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出版日:2018/09/06 作者:Kuila  出版社:John Wiley & Sons Inc  裝訂:精裝
About the book The book covers all aspects of fermentation technology such as principles, reaction kinetics, scaling up of processes, and applications. The 20 chapters written by subject matter expert
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Sports Dentistry - Principles And Practice
滿額折
出版日:2018/09/05 作者:Fine  出版社:John Wiley & Sons Inc  裝訂:平裝
Sports Dentistry: Principles and Practice is a comprehensive resource that addresses all aspects of this burgeoning field of dentistry. Provides a comprehensive manual that covers the funda
優惠價: 9 3145
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Principles Of Solar Cells, Leds And Related Devices - The Role Of The Pn Junction 2E
滿額折
出版日:2018/08/29 作者:Kitai  出版社:John Wiley & Sons Inc  裝訂:精裝
The second edition of the text that offers an introduction to the principles of solar cells and LEDs, revised and updated The revised and updated second edition of Principles of Solar Cells, LEDs
優惠價: 9 3521
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5 Steps to a 5 Ap Computer Science Principles
90 折
出版日:2018/08/13 作者:Julie Sway  出版社:McGraw-Hill  裝訂:平裝
Get ready to ace your AP Computer Science Principles Exam with this easy-to-follow study guide 5 Steps to a 5: AP Computer Science Principles 2019 introduces an easy to follow, effective 5-step study
優惠價: 9 616
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出版日:2018/08/11 作者:Edward C. Halperin; David E. Wazer; Carlos A. Perez; Luther W. Brady  出版社:Lippincott Williams & Wilkins  裝訂:精裝
For more than 30 years, Perez and Brady's Principles and Practice of Radiation Oncology has been the must-have standard reference for radiation oncologists and radiation oncology residents who nee
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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