B2b Customer Insight

For the first time in book form, "B2B Customer Insight: The Proven Path to Growth," will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data tha

For the first time in book form, "B2B Customer Insight: The Proven Path to Growth," will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data tha

《90％高級主管出身業務，B2B聖經》 《讓90％大客戶都點頭的B2B簡報聖經》 暢銷書作者吳育宏　最新力作 吳育宏是誰？ 在網路上搜尋B2B業務專家，十筆有八筆資料會跳出「吳育宏」， 他被譽為臺灣最權威的B2B業務專家。 所羅門集團、91APP、曜亞國際、李長榮化工、伍仕電子、中國探針、上銀科技、 炎洲集團、資生堂、TOYOTA、LG、SONY、Epson、飛利浦等一流企業，

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with t

Becoming a great customer service manager requires a mastery of skills beyond those needed by frontline employees. Filled with the same accessible, step-by-step guidance as Customer Service Training 1

Fast answers for busy readers responsible for ensuring great customer service. Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping prof

Your business success is now forever linked to the success of your customersCustomer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fu

許多人埋頭苦讀策略大師的著作，真正遇到問題時，策略卻「用不出來」。這是因為，大多數的策略理論，是從過去的成功個案歸納而成的制式框架，缺少另一個能夠出奇制勝的關鍵——「insight」。insight，難以言傳。正因如此，以往的策略理論相關著作裡，幾乎一概隻字未提「insight」。結果，使得多數人即使熟讀策略理論，做出的策略仍然完全沒有效果。究竟什麼是insight？insight，就是以右腦與左

Build Customer Relationships and Win Big Revenue!“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourage

In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step

From Insight Guides, world leaders in visual travel guides, with the Discovery Channel, the premier source of nonfiction entertainment. This book provides everything you’ll ever need in a guidebook. I

The Las Vegas Insight City Guide combines insightful writing and lavish full-color photography in a portable format with an emphasis on practical information. Inside this Las Vegas Insight City Guide,

The "Insight City Guides" have just got better! With more detailed coverage spanning over 350 pages and over double the number of photos, they provide a highly visual introduction to the city. 2 stree

From Insight Guides, world leaders in visual travel guides, with the Discovery Channel, the premier source of nonfiction entertainment. This book provides everything you’ll ever need in a guidebook. I

Three cultures—Native American, Hispanic, and Anglo—have left their signatures in New Mexico. Insight Guides' stunning new first edition includes expert evaluations of the must-see sites, from the bre

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are imp

6套實戰方法 × 10大成交心法 × 5項行動指引客戶要的不是推銷員，而是共創價值的策略顧問作者吳承漢（Hank Wu）於B2B企業解決方案與數位轉型領域深耕逾十五年，曾參與超過百家上市櫃公司與跨國企業的轉型專案，協助企業改善營運模式與流程，致力於推動數位科技在台灣產業的導入與升級。吳承漢亦是訂閱制商業模式與數位轉型趨勢的推動者，多次受邀接受《天下》雜誌等指標性媒體專訪，分享全球創新科技應用與客戶成功經驗，在數位轉型領域具備深遠的專業影響力。憑藉豐富的市場實戰經驗，本書是作者為B2B業務人員量身打造的深度轉型指南，希望能引領讀者在人工智慧與關係經濟雙重浪潮下，重新定義自我價值並建立不可取代的競爭優勢。本書的核心是B2B銷售未來十年的三大關鍵：顧問式、訂閱制與 AI 驅動。作者指出，傳統單純依靠人脈與話術的銷售時代已經終結，取而代之的是強調「價值共創」與「長期關係」的新賽道。作者從底層的商業邏輯出發，深入剖析訂閱經濟的財務語言，並進一步探討代理型AI（Agentic AI）如何重塑銷售流程，並提供一套系統化的「超級業務進化地圖」，涵蓋了從心理建設到實戰工具的全方位修練路徑。【本書的內容特色】1. 結合心理學與數據科學：內容不僅探討B2B決策背後的組織心理，更引進了「顧客終身價值」（LTV）與「顧客獲取成本」（CAC）等財務指標，教導業務員用經營者的視角看待客戶關係。2. 前瞻性的代理型AI應用：本書率先提出「代理型AI」的概念，強調AI不僅是生產內容的工具，更是能自主執行任務、協助業務員進行賽局模擬與意圖建模的「數位副駕駛」（Digital Copilot）。3. 實踐挑戰者型銷售模式：引用顧能（Gartner）的研究，強調「挑戰者型」業務在複雜銷售環境中的領先地位，並提供具體的練習方法，協助讀者從「關係建立型」轉向具備主導權的策略顧問。4. 工具導向的實戰教學：除了心法，內容也詳盡介紹了如「顧問式銷售提問法」（SPIN）與Google的AI工具「NotebookLM」，並提供具體的提示詞訣竅，讓技術能即刻落實於日常工作。【本書適合下列讀者】1. B2B業務與顧問：希望突破業績瓶頸，將角色從「推銷員」轉變為客戶心中「受信任的顧問」。2. 銷售與營收主管：需要帶領團隊轉型、克服組織內對AI的認知抗拒，並打造高績效人機協作戰隊的管理者。3. 企業執行長與決策者：希望理解訂

You can’t ask for more than efficient, effective operations.Or can you?Given today’s business landscape—increasing customer demand, global competition, lower trade barriers—being good isn’t enough. Th

Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!”—Jim Farley, VP Glo

Turn common objections into BIG OPPORTUNITIES!It costs too much… We're switching to overseas vendors… Let me think about it… NO!You can do one of two things when a customer is reluctant to buy: You ca

Do you sell products or services? It doesn't matter: What you're really selling is customer profit. You help your customers and clients make profitable business decisions, and you are both rewarded wi

The classic customer service book with over half a million copies sold, now updated! With so many choices available to them, today's customers are smarter and more demanding than ever befo

"Val and Don Feigenbaum's no nonsense, engineering-based approach to quality has allowed us to make a threshold reduction in failure costs with resulting improvement in customer satisfaction and botto

"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."--Tim Sanders, Author of "Love is The Killer App" "Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and President Vass Consulting "You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path."--Seth Godin Author, Purple Cow & Free Prize Inside "Lior Arussy is a true customer

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits,

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish

增量/存量雙增長的戰略思維實現非線性增長個關鍵洞察與落地商業競爭的本質是用戶決策的爭奪，而決勝點就在“峰值體驗”的設計。全新迭代的《峰值體驗2》，以科學方法論直擊企業經營盲區，教會你如何用“關鍵時刻(MOT)”撬動用戶行為，讓品牌在關鍵觸點持續引爆用戶決策。本書提供一套從洞察到落地的完整工具鏈：‧ 峰值體驗設計方法論：從“人貨場”底層邏輯出發，拆解消費者的十大關鍵時刻、七大底層情緒與十大決策障礙，精准鎖定高價值MOT。‧品牌增長四大畫布：洞察畫布、落地X畫布、品牌輪、產品畫布，將戰略轉化為可複製的動作。‧B2B與電商破局指南：打破“貨架思維”，用“高效、省錢、出結果”的第一性原理重構B2B價值鏈；破解線上六大誤區，從流量競爭升級為體驗競爭。本書用消費市場底層邏輯和最新一線實戰案例，手把手教你設計出讓用戶“上癮”的商業系統。存量時代，與其爭奪市場，不如重新定義戰場，用峰值體驗，把偶然成交變為必然複購。

The knowledge map on Corporate Social Responsibility (CSR): A bibliometric analysis Are the stock prices of ESG companies more resilient - evidence from the COVID-19 pandemic in Taiwan Can self-interest drive? A moderated mediation model of psychological safety in the impact of servant leadership on customer-oriented behavior

From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones--"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony,

Discover a world of insight and mindfulness in this playful board book introduction to Tarot!Help the littlest Tarot readers discover their inner world! As one baby journeys through the day, facing down the many challenges of being a tot, readers will get to know the Tarot deck and the insight and strength that can be drawn from each card. Tarot can be used as a form of meditation--filled with mindful moments and self-reflection, each of the 22 cards in the Major Arcane provide a chance to ground your little one in the moment.

The effects of intellectual capital compoenets of various valuation methodsDeterminants of customer loyalty of green products -The case of Gogoro in TaiwanThe influence of brand positioning and event marketing on brand layalty-The mediation roles of brand identification and brand personaliyt: The case of spectaror sport

Do Perceived Quality and Brand Image Still Affect Customer Satisfaction in Hospitals During the COVID-19 Pandemic?Evidence Speaks: The Interaction Effects between Evidence to Support Health Claims and Product Knowledge on Consumer's EvaluationCorporate Social Responsibitity and Job Satisfacion: A Configurational ApproachEnergy-related Financial Risk Assessment Framework-Application to Gas-fired Power Plants

After the publication of Outline, Transit and Kudos - in which Rachel Cusk redrew the boundaries of fiction - this writer of uncommon brilliance returns with a series of essays that offers new insight

Gain insight into essential data science skills in a holistic manner using data engineering and associated scalable computational methods. This book covers the most popular Python 3 frameworks for bot

The Law of Market Failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insight

This book provides a wonderful insight to every aspect of food from farming to cooking, nutrition to tasting.

Written in the twilight of the Roman Republic, the poetry of Gaius Valerius Catullus offers a delicious insight into the passions and gossip of high Roman society.

This nontechnical guide provides helpful advice and insight for those who are in an intimate relationship with someone diagnosed with Asperger syndrome. Although the American Psychiatric Association r

This new paperback edition of the Oxford School Dictionary of Word Origins gives an engaging insight into the origins of the everyday language we use. It provides additional language support and infor

Maimunah Aminuddin provides a unique insight into the various components of the Malaysian industrial relations system, including the role of the government, trade unions, trade disputes, the Industria