This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as pe
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning," this sequel squares off against critical marketing challenges such as how to make sure your message gets through
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to succes
A follow-up to The Patron Saint of Lost Dogs finds veterinarian Cyrus Mills struggling to maintain his late father's independent practice in the face of a national chain rival, an effort that is compl
In this heartwarming story, perfect for fans of An Unexpected Grace and A Dog’s Way Home, a single mom learns that her chronically ill son can communicate with a very special dog&
In this heartwarming story, perfect for fans of An Unexpected Grace and A Dog’s Way Home, a single mom learns that her chronically ill son can communicate with a very special dog&
Although all hunters strive to make clean kills, sometimes that doesn’t happen. And when a deer has been hit and runs off, it’s every hunter’s obligation to do his best to find it. I
Hunting Rutting Bucks is a tremendous resource for hunters hoping to take the biggest buck of their lives. Rather than focus on the much-publicized but short primary rut period, the author divides the
Damasus of Rome makes available in English the epigraphic poetry of Damasus, bishop of Rome from 366 to 384. The translations are accompanied by the Latin text as well as by commentary on the literary
When Dr. Cyrus Mills returned home after inheriting his estranged father's veterinary practice, The Bedside Manor for Sick Animals, the last thing he wanted was to stay in Eden Falls, Vermont, a momen
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way
Never was there a tale of more woe than this of Juliet and her Romeo...But true love never dies. Though they're parted by the veil between the world of mortals and the land of the dead, Romeo believes
After fifteen years, Dr. Cyrus Mills returns to rural Vermont to inherit the Bedside Manor for Sick Animals, the failing veterinary practice of his recently deceased and long-estranged father. Cyrus,
