Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget,
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forg
Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned th
This brief guide for students and practitioners outlines key terms and concepts used in marketing ethics. The 29 entries written by business and marketing ethics scholars are divided among sections on
The official textbook from Google? for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control y
Emerald Publishing presents readers with another text in its series of Emerald Gems titles, this one focused on the contemporary use of marketing by word of mouth in various contexts throughout the wo
Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing suc
The digital head of a renowned creative company explains the challenges of mobile marketing to traditional marketers and offers tips and techniques of the process for creating excellent mobile marketi
Muhammad is an honest trader living in Mecca. He is happily married to a wealthy merchant, and they have lovely children. Life should be wonderful. But for Muhammad it isn’t enough. He begins to spend
Bored with budgets? Tired of taking annoying phone calls? Morose about marketing? Work should be fun, but when it’s not, it’s time for a little office origami. These twenty-two classic origami projec
Can the path to the ultimate truth about human life be found by leaving behind wealth, comfort, family and security? Born as the heir to an Indian kingdom, Prince Siddhartha knows only happiness, luxu
Aristophanes, the Athenian comic dramatist, remains popular despite historical changes in attitude and belief. Placing the plays in their total civic, religious and dramatic context, this account expl
To win loyal customers in this fiercely competitive market, it’s important to understand that high-quality package design is a vital element of a winning marketing strategy. "Pretty," "cute," and "fas
Three linked portfolios make up this book of black-and-white art photographs. The first is landscape images of wooded thickets from one square mile of Bear Creek Canyon. The second is landscape images
The 15,000 pages of the ancient Greek commentators on Aristotle, written mainly between 200 and 600 AD, constitute the largest corpus of extant Greek philosophical writings not translated into English
Designed to give students a working knowledge of the Greek language inorder to examine the ancient texts with confidence and enjoyment. Thetext includes some of the more familiar of the myths, some of
