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英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
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Neuroscience for Learning and Development ─ How to Apply Neuroscience and Psychology for Improved Learning and Training
90 折
出版日:2015/11/28 作者:Stella Collins  出版社:Kogan Page Ltd  裝訂:平裝
Explaining the science behind creative training delivery so that learners will be motivated, enjoy their training sessions, pay attention, remember what was being said, and ultimately be able to apply
優惠價: 9 1366
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Fashion Logistics ─ Insights into the Fashion Retail Supply Chain
90 折
出版日:2015/11/28 作者:John Fernie; David B. Grant  出版社:Kogan Page Ltd  裝訂:平裝
Looking at responsible fashion retailing and cost-effective supply chain management,Fashion Logistics examines the early growth and changes in the fashion industry, leading up to the drivers of change
優惠價: 9 2052
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Armstrong's Handbook of Reward Management Practice ― Improving Performance Through Reward
90 折
出版日:2015/11/28 作者:Michael Armstrong  出版社:Kogan Page Ltd  裝訂:平裝
This updated fifth edition of Armstrong's Handbook of Reward Management Practice contains new information on computerized reward management and new case studies. Additionally, Armstrong revised the ch
優惠價: 9 2736
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Retail Marketing Strategy ─ Delivering Shopper Delight
90 折
出版日:2015/11/28 作者:Constant Berkhout  出版社:Kogan Page Ltd  裝訂:平裝
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social
優惠價: 9 2375
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Global Business Ethics ― Responsible Decision Making in an International Context
90 折
出版日:2015/11/28 作者:Ronald Francis; Guy Murfey  出版社:Kogan Page Ltd  裝訂:平裝
Taking a fresh look at one of the key foundations of business--the need to conduct business responsibly, sustainably, and within a sound ethical framework--Global Business Ethicsis a guide for ethical
優惠價: 9 2723
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Emerging Markets ─ Strategies for Competing in the Global Value Chain
90 折
出版日:2015/11/28 作者:Robert Grosse  出版社:Kogan Page Ltd  裝訂:平裝
Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, and Japan (Triad count
優惠價: 9 2723
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The Public-private Partnership Handbook ― How to Maximize Value from Joint Working
90 折
出版日:2015/10/28 作者:Malcolm Morley  出版社:Kogan Page Ltd  裝訂:平裝
Covering the full lifecycle of a government-private partnership, from initial planning to managed exit and service continuity,The Public-Private Partnership Handbook gives managers and decision makers
優惠價: 9 1710
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Data Driven Organization Design ― Sustaining the Competitive Edge Through Organizational Analytics
90 折
出版日:2015/10/28 作者:Rupert Morrison  出版社:Kogan Page Ltd  裝訂:平裝
Organizational design practitioners face challenges gathering data to help focus and implement design, understanding the complex nature of organizations, and communicating and sustaining change over a
優惠價: 9 1368
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Social Media Risk and Governance ─ Managing Enterprise Risk
90 折
出版日:2015/10/28 作者:Phil Mennie  出版社:Kogan Page Ltd  裝訂:平裝
"Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical
優惠價: 9 1539
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Campaigns That Shook the World ─ The Evolution of Public Relations
90 折
出版日:2015/10/28 作者:Danny Rogers  出版社:Kogan Page Ltd  裝訂:平裝
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion.Campaigns that Shook the World provides the inside story on these
優惠價: 9 1334
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Coaching in Times of Crisis and Transformation ― How to Help Individuals and Organizations Flourish
90 折
出版日:2015/10/28 作者:Liz Hall  出版社:Kogan Page Ltd  裝訂:平裝
Taking an in-depth look at crisis and change in the world and discussing their impact on both individuals and organizations, widely respected coach and author Liz Hall explains how to coach during cri
優惠價: 9 2375
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Bids, Tenders and Proposals ─ Winning business through best practice
90 折
出版日:2015/10/28 作者:Harold Lewis  出版社:Kogan Page Ltd  裝訂:平裝
A practical guide to winning contracts and funding, this fully updated fifth edition covers the new 2015 EU regulations for bids, proposals, and tenders. The book includes a new chapter on bidding for
優惠價: 9 2723
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Successful Project Sponsorship ― Achieving Business Goals and Realizing Benefits
90 折
出版日:2015/09/28 作者:Michiel van der Molen  出版社:Kogan Page Ltd  裝訂:平裝
The project sponsor/executive/director is essential for any project, as this person is in charge and ultimately accountable for its success (or lack thereof). However, he or she is rarely trained in p
優惠價: 9 1026
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Informal Learning ― How to Create a Continuous Learning Culture
90 折
出版日:2015/09/28 作者:Robin Hoyle  出版社:Kogan Page Ltd  裝訂:平裝
New ways of learning, whether they are planned, accidental, or unexpected, happen all the time outside of formal training. For those in charge of learning and development in organizations, understandi
優惠價: 9 1930
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Developing Mental Toughness ─ Coaching Strategies to Improve Performance, Resilience and Wellbeing
90 折
出版日:2015/08/28 作者:Peter Clough; Doug Strycharczyk  出版社:Kogan Page Ltd  裝訂:平裝
Mental toughness measures how effectively individuals respond to stress, pressure, and challenges. Understanding this concept is essential to improving performance for both the individual and organiza
優惠價: 9 1366
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Decoding the Irrational Consumer ─ How to commission, run and generate insights from neuroscience research
90 折
出版日:2015/08/28 作者:Darren Bridger  出版社:Kogan Page Ltd  裝訂:平裝
New developments in the behavioral sciences have revealed that most people do not accurately self-report their motivations. It is now understood that decision making is driven by emotions and the subc
優惠價: 9 2276
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The Definitive Personal Assistant & Secretarial Handbook
90 折
出版日:2015/08/28 作者:Sue France  出版社:Kogan Page Ltd  裝訂:平裝
The ultimate guide for all management, personal, and executive assistants and secretaries,The Definitive Personal Assistant and Secretarial Handbook places specific emphasis on career development, pro
優惠價: 9 1435
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Ultimate IQ Tests ─ 1,000 Practice Test Questions to Boost Your Brainpower
90 折
出版日:2015/08/28 作者:Philip Carter; Ken Russell  出版社:Kogan Page Ltd  裝訂:平裝
IQ tests are increasingly being used as part of the job application process in various industries, including the government, armed forces, education, and industry and commerce. Written and compiled by
優惠價: 9 684
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The Fear-free Organization ─ Vital Insights from Neuroscience to Transform Your Business Culture
90 折
出版日:2015/07/28 作者:Paul Brown; Joan Kingsley; Sue Paterson  出版社:Kogan Page Ltd  裝訂:平裝
Leadership that makes a difference takes guts and confidence, plus belief in oneself and belief in the key players in the organization. It is built on trust, not fear. Scared people spend a lot more t
優惠價: 9 2128
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Valuable Content Marketing ― How to Make Quality Content Your Key to Success
90 折
出版日:2015/07/28 作者:Sonja Jefferson; Sharon Tanton  出版社:Kogan Page Ltd  裝訂:平裝
The first edition of Valuable Marketing Content provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective r
優惠價: 9 1732
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Practical Text Analytics ─ Interpreting Text and Unstructured Data for Business Intelligence
90 折
出版日:2015/07/28 作者:Steven Struhl  出版社:Kogan Page Ltd  裝訂:平裝
Bridging the gap between the marketer who must put text analytics to use and data analysis experts,Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains t
優惠價: 9 2375
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Leadership Coaching ─ Working with Leaders to Develop Elite Performance
90 折
出版日:2015/07/28 作者:Jonathan Passmore  出版社:Kogan Page Ltd  裝訂:平裝
Revised and updated, the second edition of Leadership Coaching draws on the top coaching practitioners’ thinking and writing to present an in-depth understanding of the tools, techniques, and framewor
優惠價: 9 2276
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Hr in the New and Emerging Markets ― Building Flexibility and Agility for the Future
90 折
出版日:2015/06/28 作者:Jim Matthewman  出版社:Kogan Page Ltd  裝訂:平裝
In a global market place the ultimate challenge is diversity. The degree of economic development and pace of change differs whether the country is a Frontier Market, Emerging Market or a Rapidly Devel
優惠價: 9 1881
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Ultimate Psychometric Tests ─ Over 1000 Verbal, Numerical, Diagrammatic and Personality Tests
90 折
出版日:2015/06/28 作者:Mike Bryon  出版社:Kogan Page Ltd  裝訂:平裝
Containing over 1000 practice test questions, the third edition of Ultimate Psychometric Tests contains new spatial recognition and visual estimation, situational, and quantities and conversion tests.
優惠價: 9 682
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Inventory Management ― Advanced Methods for Managing Inventory Within Business Systems
90 折
出版日:2015/05/28 作者:Geoff Relph; Catherine Milner  出版社:Kogan Page Ltd  裝訂:平裝
Inventory Management provides a step-by-step approach on how to achieve the critical linkage between the business budget decisions and the detail level. The authors look beyond the complexity and theo
優惠價: 9 1537
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Understanding Project Management ─ Skills and Insights for Successful Project Delivery
90 折
出版日:2015/05/28 作者:Gary Straw  出版社:Kogan Page Ltd  裝訂:平裝
Aimed specifically at MBA students, Understanding Project Management balances the reflective practice necessary to develop analytical skills and the knowledge needed to utilize different tools and tec
優惠價: 9 1573
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Engaging Change ― A People-centred Approach to Business Transformation
90 折
出版日:2015/05/28 作者:Mark Wilcox; Mark Jenkins  出版社:Kogan Page Ltd  裝訂:平裝
Wilcox and Jenkins present a comprehensive introduction to the theory and practice of effective leadership during business transformation across a variety of contexts to students, academics, researche
優惠價: 9 1573
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Rethinking Prestige Branding ─ Understanding the Secrets of Ueber-Brands
90 折
出版日:2015/05/28 作者:Wolfgang Schaefer; J. P. Kuehlwein  出版社:Kogan Page Ltd  裝訂:平裝
What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach
優惠價: 9 1979
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Leading Cultural Change ─ The Theory and Practice of Successful Organizational Transformation
90 折
出版日:2015/05/28 作者:James McCalman; David Potter  出版社:Kogan Page Ltd  裝訂:平裝
Using theories and methods rooted in behavioral sciences change management experts James McCalman and David Potteraim to broaden managers' and consultants' understanding of cultural change to help the
優惠價: 9 3069
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Maritime Logistics ― A Guide to Contemporary Shipping and Port Management
90 折
出版日:2015/04/28 作者:Photis M. Panayides (EDT); Dong-Wook Song (EDT)  出版社:Kogan Page Ltd  裝訂:平裝
Globalization and the rapid increase in world trade in the past decade have contributed to greater demand for international transport and logistics and, consequently, the expansion of the maritime ind
優惠價: 9 2907
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Paid Attention ─ Innovative Advertising for a Digital World
90 折
出版日:2015/04/28 作者:Faris Yakob  出版社:Kogan Page Ltd  裝訂:平裝
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer pe
優惠價: 9 1026
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Sustainable Logistics and Supply Chain Management
90 折
出版日:2015/04/28 作者:David B. Grant; Alexander Trautrims; Chee Yew Wong  出版社:Kogan Page Ltd  裝訂:平裝
Written by three leading experts, this revised edition of Sustainable Logistics and Supply Chain Management looks at key areas in the field, such as: product design, procurement, cleaner production, f
優惠價: 9 2223
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Brand Psychology ─ Consumer Perceptions, Corporate Reputations
90 折
出版日:2015/04/28 作者:Jonathan Gabay  出版社:Kogan Page Ltd  裝訂:平裝
Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and eth
優惠價: 9 2276
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What Is a Brand? ― New Thinking from Advertising Leaders
90 折
出版日:2015/04/28 作者:Nick Kendall (EDT)  出版社:Kogan Page Ltd  裝訂:平裝
The Excellence Diploma is a rigorous twelve-month program designed by the Institute of Practitioners in Advertising (IPA)-the professional body for advertising, media, and marketing communications age
優惠價: 9 2155
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People Risk Management ― A Practical Approach to Managing the Human Factors That Could Harm Your Business
90 折
出版日:2015/04/28 作者:Keith Blacker; Patrick McConnell  出版社:Kogan Page Ltd  裝訂:平裝
The collapse of major corporations during the global financial crisis, major accidents, and strategic mistakes resulting from mismanagement, have highlighted the crucial role that bad decision making
優惠價: 9 2723
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The Mindset of Success ─ From Good Management to Great Leadership
90 折
出版日:2015/03/28 作者:Jo Owen  出版社:Kogan Page Ltd  裝訂:平裝
This book outlines what separates good managers from great managers. Drawing on psychological research, interviews and key examples, Jo Owen identifies seven key mindsets that highlight the consistent
優惠價: 9 682
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Category Management in Purchasing ─ A strategic approach to maximize business profitability
90 折
出版日:2015/03/28 作者:Jonathan O'Brien  出版社:Kogan Page Ltd  裝訂:精裝
Category Management is a technique used to understand markets, analyze spending, and make purchasing decisions that save money. It can mean the difference between accepting mediocre goods and services
優惠價: 9 2907
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Kapferer on Luxury ― How Luxury Brands Can Grow Yet Remain Rare
90 折
出版日:2015/03/28 作者:Jean-no螔 Kapferer  出版社:Kogan Page Ltd  裝訂:平裝
Kapferer, a researcher and specialist in luxury and its brands, considers the challenge of major luxury brands to pursue growth yet retain their rarity and exclusivity. He analyzes the current “artifi
優惠價: 9 2276
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Digital Leadership ― A Leadership Solution for Achieving Digital Business Goals
90 折
出版日:2015/03/28 作者:Christopher Bones; James Hammersley  出版社:Kogan Page Ltd  裝訂:平裝
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the
優惠價: 9 2128
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Chartered Public Relations ― Lessons from Expert Practitioners
90 折
出版日:2015/02/28 作者:Stephen Waddington; Phil Morgan  出版社:Kogan Page Ltd  裝訂:平裝
The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 ess
優惠價: 9 1710
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