Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise resultsKey FeaturesStudy new techniques for marketing analyticsExplore uses of machine learni
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begu
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enable
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapter
Engineering, business, and other researchers from the Middle East, Asia, Europe, and Latin America present 20 chapters on the use of intelligent techniques and modeling applications in marketing a
Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as pulling a targeted list, segme
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way
