It is not a war about guns, abortions, or gays---rather it is a war against the creeping changes which threaten our culture of free enterprise.Free enterprise embodies the values that define us as a
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and th
"At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries. Social franchising represent
From selection and assessment, to training and development, and reward management, all HR functions have an impact on an organization. Ever-present budgetary pressures mean that there is perpetual com
From selection and assessment, to training and development, and reward management, all HR functions have an impact on an organization. Ever-present budgetary pressures mean that there is perpetual com
The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high
"This new reference book providing detailed descriptions of the top 100 major business enterprises in China is a companion book of the recently published Biographical Dictionary of New Chinese Entrepr
The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies. This edited volume integrates contributions from multiple disciplin
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. Whil
"Chinese International Investments provides authoritative academic and professional insights into Chinese international investments in Europe, Asia, Africa and the Americas. It offers a wide range of
This reference on the current elite entrepreneurs and business leaders of China focuses specifically on Chinese returnees who have made significant contributions to the country's economy since the ori
Emerging market economies account for 80% of the world's population and some 75% of its trade growth in the foreseeable future. Management education can be a significant driver of growth in these mark
The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why do Chinese firms internationalize, how do they do so, and what will be the impact
This Fourth Edition of The Probabilistic Method reflects the most recent developments in the field while maintaining the standard of excellence that established this book as the leading reference on p
