As employees spend more and more time in workplace training, corporations are seeking creative ways to develop and motivate their staff. Beard and Wilson provide a solid and easy-to-follow background
As employees spend more and more time in workplace training, corporations are seeking creative ways to develop and motivate their staff. Beard and Wilson provide a solid and easy-to-follow background
The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key
Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology,
Leaders don't just need to know about leadership -- leaders need to embody the capacity to lead in the midst of ambiguity and complexity. Developed by the Strozzi Institute in Northern California, the
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be
Candidates are increasingly likely to face psychometric tests as part of selection and assessment procedures. Numerical tests are amongst the most common forms of assessment, and many people find them
Numerical reasoning and data interpretation tests are routinely used in recruitment procedures. These tests represent a considerable challenge for many candidates, and the prospect of facing them can
As internal coaching programs are becoming a widely used approach to retaining, engaging and developing employees, it is also becoming increasingly obvious that group and team coaching is the most ben
Jaques, a bid consultant in the UK, shows new and experienced bid managers how to navigate the bid and tender processes and improve their win rate. She describes the fundamentals; finding public and p
Basing his book on scientific research into how people learn and taking into account the realities of working in modern organizations, Robin Hoyle proposes a rigorous approach to workplace training. W
Passmore, a psychologist, coach, management consultant, and leadership and coaching professor from the UK, compiles 18 chapters by coaches and psychologists who have worked around the world, who explo
A play of words on the subway warning of "watch the gap" between the train and the platform, Mind the Gap allows professionals to learn how they compare in the market as businesses and individuals, as
Corporate governance, ethics and corporate social responsibility are all relevant to the new demands of organizational behavior and reporting. The authors take a holistic approach to the role of the o
The traditional model for what constitutes a good leader is changing, and CEOs and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most im
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and b
Noting the challenge for twenty-first century leaders to be agile, flexible, inclusive, and resilient while managing their own health and happiness, Grey, who has a background in law and human resourc
Marketing for SMEs is inspired and driven by the E.U, initiative futureSME and specifically is a response to the fact that the majority (surprisingly) of the main SME challenges relate directly to mar
Neuro Linguistic Programming (NLP) can be a powerful communications tool. It offers an in-depth understanding of how people communicate and how to use that knowledge to maximize the effectiveness of i
From Michael Armstrong, HR expert and best selling author, comes this new edition of the business staple, How to Manage People. Providing valuable insight into the functions and skills required to be
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.How to Write a Marketing P
The role of project manager requires maintaining a balance between the demands of the customer, project, team and the organization. This provides a real challenge in the fields of time management and
Line managers and leaders of all levels need to ensure that problems are solved in the optimal way and that the ideas and innovations for tomorrow's business flow freely. Decision Making and Problem
Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the act
Although marketing is a well-used and pervasive discipline, there are several issues that often go unaddressed or are unrealized by those in the profession. Written by marketing specialist David Hood
The Lean Practitioner's Handbook bridges the gap between the tools and concepts of Lean and the practical use of the tools. It offers a practical, easily accessible resource for anyone preparing for,
Social media has changed the landscape of communication, and many consumers are facing an information overload. In the digital world, less really is more.On Message is a valuable take on communication
Taking a highly practical approach, Modern Retail Management is the complete guide to the fundamental principles of retailing. Tailoring to the needs of both professors and students, Hammond uses case
Using the latest insights from neuroscience about how our mind works and what really makes us tick, Make Your Brain Work explains how to be more effective in the workplace and to get maximum impact fr
Taking into account all recent changes in UK and European law, the book will be required reading on many sales, marketing, public relations and advertising diploma and degree courses in the UK. This n
Offering an overview of some of the most effective marketing tools and techniques, High Impact Marketing that Gets Results focuses on how an organization can save time and resources by empowering the
Plan. Persuade. Negotiate. Collaborate. Sell! The Art of Influencing and Selling is designed for sales professionals looking to evaluate and improve their powers of persuasion in a business environmen
The American Dream tells us that if we work hard for our whole lives, we will eventually be successful and happy. However, it has now been proven that the correlation is actually reversed - happy emp
Reuvid, an economist, brings together managers, risk analysts, and other business specialists from across the globe to show directors and senior managers how to manage business risk. The 24 chapters (
As concern for the environment rises, corporations must take more account of the external costs of the movement of their products that impact climate change, air pollution, noise, vibration and accide
Editor Passmore, a psychologist and coach in England, gathers psychometrics researchers and practitioners to describe psychometrics instruments and their use in business and occupational coaching. For
All parents want their child to be happy and successful at school, but few decisions are harder than identifying the right school for a child. The Independent Schools Guide, now in its 18th edition, p
