Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly amo
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countrie
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars an
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars an
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial
Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives. These issues impact future decisions, allocation of resourc
This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time---the 35-year period from 1974 to 2009.
