Reputation

An expert in customer experience shows every company and brand how to bring customers from apathy to advocacy in five simple steps.Superfans aren’t just for pop stars and NBA teams.What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.You’ll learn how to:- Define, understand, and share your own unique brand story- Bet

It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For th

You're already playing the game, whether you like it or not. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited

James W. Carey, by the time of his death in 2006, was a towering figure in communication research in the U.S. In this book, Pooley provides a critical introduction to Carey’s work, tracing the evoluti

Does Singapore have a world-class education system? Its top rankings in the PISA andTIMSS student achievement tests certainly suggest so. Such results and much foreignpraise have given Singapore a glo

Increase ROI through more effective brand marketingAccording to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share,

Offers tips and advice for individuals looking to improve how they are seen by others, explaining how to take control of one's personal “brand” and take purposeful and mindful actions that will improv

Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a

This book examines the relationship between two divergent fields – corporate activity and heritage conservation – linking the financing of conservation and its benefits with the corporate social respo

Teeming with chatrooms, online discussion groups, and blogs, the Internet offers previously unimagined opportunities for personal expression and communication. But there’s a dark side to the st

No company or organization is immune to crisis.??A crisis, however, does not necessarily have to turn into a PR disaster. ?Crisis Communications provides readers with advice on how to limit damage by

This volume offers a revisionist interpretation of Paracelsus and Paracelsianism. It points to the need for a new historiographical approach to the man and his ideas, while demonstrating the value of

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets

Book Bad Reputation is the unexpurgated story of Joan Jett, the single most exciting rocker of the American 1980s, one of the biggest-selling acts of the age, and one of punk rock's most valued elder

Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will ac

Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andr

Perhaps the best known of all American five-star generals, Douglas MacArthur established his military reputation at the hill of Chatillon during the great battle of the Meuse-Argonne in World War I.

Your reputation is what people say about you when you’re not there. It’s your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many pe